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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Predation Management Centre helps stock farmers to address predator problem
2017-03-29

Description: Predation Management Centre  Tags: Predation Management Centre

Predators, including caracal and foxes, are costing the
livestock industry about R2 billion annually. The
Predation Management Information Centre was
established to collect, analyse, and make information
available on predation and predation management to
stock and game farmers.
Photo: Pixabay

Predators are costing the livestock industry about R2 billion annually. To address the problem, the Department of Animal, Wildlife and Grassland Sciences at the University of the Free State (UFS) teamed up with the Predation Management Forum (PMF).

Predation Management Information Centre established
The UFS has signed service agreements for the establishment of a Predation Management Information Centre with the four industries (wool, mohair, red meat, and game industries) forming part of the PMF. The centre will collect and analyse information on predation and predation management. This information will then be made available in a management information system and information contained in the system will be made available to all users.

Centre makes essential information available
At the information centre, a team of dedicated staff members handles calls and enquiries. Experts in the team are also available to provide advice to farmers. Furthermore, the centre is responsible for the management of information and resources. Relevant policy documents and scientific articles will be stored in an archive at the centre which will also collect research, statistics, biometric information, and information on new research topics.

The information that is collected will be used to assist farmers with predation management. Information on methods which are effective in a specific situation will be made available to farmers in order to help reduce predation on their farms. “By focusing on non-lethal methods in predation management, best practices can be compiled in order to restrict losses attributed to predation to the minimum,” says Quinette Kruger from the information centre.

Contact details for authorities and specialists managing damage-causing animals will also be provided by the centre.

The information centre invites stock farmers, game farmers, the general public, retail, authorities, and other stakeholders to contact the centre at +27 51 401 2210 or PredationMC@ufs.ac.za.

Read more about the ALPRU project.


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