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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

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NASA Deep Space Navigation engineer presents at Naval Hill Planetarium
2017-03-30

Description: NASA Deep Space Navigation engineer  Tags: NASA Deep Space Navigation engineer

From the left: Chris du Plessis; US Consulate, Johannesburg,
Prof Petrus Meintjes; Dept of Physics UFS, Christopher Jacobs;
NASA, and Anthony Deaton; US Consulate Johannesburg.
Photo: Rulanzen Martin

The University of the Free State (UFS) hosted NASA Deep Space engineer Christopher Jacobs on 27 March 2017 at the Bloemfontein Campus. The engagement was hosted by Prof Matie Hoffman of the Department of Physics and the Department of Institutional Advancement, in collaboration with the US Consulate General in Johannesburg.

Jacobs is stationed at NASA’s Jet Propulsion Laboratory (JPL) at the California Institute of Technology and has served as the Reference Frame Calibration task manager for 25 years. In this role he has been responsible for delivering the reference frames used to navigate NASA missions such as the Mars Science Laboratory to planetary targets.

His visit to the UFS included a presentation to the Department of Astrophysics at the Faculty of Natural and Agricultural Sciences and at the Naval Hill Planetarium in Bloemfontein where he spoke on Stellar GPS: Navigating the Solar System. He also spoke about the latest research and developments at NASA in Astrometry. The visit will establish and develop shared interests and possible collaboration with UFS and other institutions of interest in the country. “South Africa, because of its well-placed geographic location in the southern hemisphere, holds a lot of answers to astronomy,” Jacobs said.

He has an active interest in professional and public education, and outreach, having given public lectures around the world. “Astronomy brings people together and is a point of common interest that is key in solving environmental and geographical challenges such as climate change, therefore global cooperation is important,” he said.

Prof Hoffman welcomed the initiative by the US Consulate and the possible outcomes of joint efforts to position the UFS as a key partner in South Africa on NASA’s astronomy projects. In the coming weeks Jacobs will speak at high schools in Gauteng including the Mae Jemison US Science Reading Room in Mamelodi, Pretoria, a centre that is focused on promoting science education.

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