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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsies defend tennis title in Sun City

2017-04-01

The first and second tennis teams of the University of the
Free State were first and fifth respectively among the 14
teams competing in the Egalite Invitational challenge.
Photo: Arne Nel

Although a tournament victory was not the Kovsie tennis team’s main goal, they still managed to outplay the best in the country.

The first team of the University of the Free State (UFS), who have been the champions of the combined USSA format for the past six years, successfully defended its title to end the Egalite Invitational challenge in Sun City unbeaten.

Second team also performing well

On 26 March 2017, the Kovsie first team defeated Puk’s first team 35-20 (games) in the final. Their second team also performed well and won against Tuks’ second team 31-21 to end fifth among the 14 teams. The matches in the tournament, which took place from 24 to 26 March 2017, were played in World Team Tennis format.

In the group stages, the Kovsie first team beat Puk’s second (35-12), Puk’s fourth (35-8), Tuks’ second (35-12), Maties’ first (31-19), Puk’s sixth (35-5), and Tuks’ third (32-16) teams. The team consists of Arne Nel, Christo Koekemoer, Emke Kruger, Lienke de Kock, Ansunica Brits, and Reze Opperman.

Preparation for USSA

Apart from USSA, the Sun City tournament is the other major tournament in which the UFS annually competes. “Of course you want to win, but unlike at USSA, this was not our main focus in Sun City,” says Janine de Kock, the Kovsie team manager. “We wanted to try new combinations and provide exposure to new players.”

A total of five of the 12 players in the two teams were newcomers. They are Lienke de Kock (first team), Handré Hoffman, JC Conradie, Brieta Pienaar, and Daniel de Villiers (all second team). According to Janine de Kock, it was especially important to test new doubles combinations before USSA.

“We always knew the first team is a good team with a chance, but we are very impressed with the second team’s fifth place.”

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