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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Louzanne smashes world record despite strong wind
2017-04-13

Description: Louzanne smashes world record  Tags: Louzanne smashes world record

Louzanne Coetzee and her guide
Khothatso Mokone.
Photo: Johan Roux

Despite the terribly windy conditions at this year’s Nedbank National Championships for the Physically Disabled, Louzanne Coetzee managed to improve her world record in the 5 000 m race.

Record improved by almost 40 seconds
Last year, Coetzee, who works at the Institute for Reconciliation and Social Justice at the University of the Free State (UFS), was the first blind athlete to complete the 5 000 m race in less than 20 minutes.

Her own record in the 5 000 m race (T11 category) was 19:17.06 and with the help of her guide, Khothatso Mokone, she improved it by almost 40 seconds. The new national record now stands at 18:37.23.

Coetzee says the evening before the race the winds were terrible, and she started to wonder what would happen during her race. “Even though the wind was a bit tough, overall it was a good race,” she says.

Overjoyed by exceptional time

She says that when she heard her time was a new record, she was completely overjoyed and could not believe it. “I was aiming to run just under 19 seconds but when I heard that my time was not only a personal best but also a new world record, I was over the moon.”

The Championships took place from 31 March to 4 April in Port Elizabeth. Coetzee and Mokone will be in action in a Grand Prix in Switzerland next month.

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