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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Young academic receives BRICS research funding
2017-04-13

Description: Dr Thulisile Mphambukeli Tags: Dr Thulisile Mphambukeli

Dr Thulisile Mphambukeli and Dr Victor Okorie
from the Department of Urban and Regional Planning
at the University of the Free State.
Photo: Rulanzen Martin

“It means a lot to me, as I am a young academic embarking on my postdoctoral research project. To be able to lead a team of researchers from various research institutions in South Africa is humbling.” This is what Dr Thulisile Mphambukeli had to say on being awarded a research grant by the South African BRICS Think Tank.

The think tank, in collaboration with the National Institute for the Humanities and Social Sciences (NIHSS), awarded the lecturer in Urban and Regional Planning at the University of the Free State (UFS) R150 000. She will spearhead a research project between BRICS (Brazil, Russia, India, China, and South Africa) universities. “They have awarded me a three-month grant to facilitate a process of combining various research projects under the BRICS Academic Cluster,” Dr Mphambukeli said.

Platform provides collaboration
“The academic cluster provides a platform for researchers and academics to engage in ongoing collaboration,” she said. The grant will enable her and her research partner, Dr Victor Okorie, postdoctoral fellow in the Department of Urban and Regional Planning at the UFS, to put together a research proposal to be submitted at the end of May 2017. If successful, her team will conduct a research study across BRICS countries over a period of three years. It will be done in collaboration with various South African universities, who will form a team to collaborate with researchers from BRICS universities.

Great accomplishment for UFS
“The funds we have received are quite a great accomplishment for the UFS and our department,” Dr Okorie said. The UFS has become a force to be reckoned with when it comes to emerging issues in BRICS politics and policies. “Our project looks at the provision of ecosystems, agriculture, and security and the UFS was chosen as the host institution.”

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