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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS sets deadline for applications

2007-11-03

The University of the Free State (UFS) calls on all prospective students wishing to study at the UFS in 2008 to submit their applications for admission by no later than 30 November 2007.

“This applies to first-time entering first-year students and senior students who have interrupted their studies for at least one year,” said Mr Vernon Collett, Registrar: Academic Student Services at the UFS.

According to Mr Collett students whose applications for admission are received after 30 November 2007 and until 15 January 2008 will be accepted subject to the availability of place on the programme they applied for.

Applications from prospective students with conditional exemptions will be accepted until 2 January 2008.

Prospective students who want to apply must pay a non-refundable fee of R130.
The signed application form must be accompanied by a certified copy of the prospective student’s identity document or passport and a proof of payment of the application fee.

The application form of a minor must be signed by his/her parent or guardian and the field of study should be clearly indicated.

“More than 26 000 students are registered at the UFS Main Campus for the 2007 academic year. We expect a considerable number of applications and foresee that our numbers for next year will be similar to what it is now,” said Mr Collett.

First-time entering first-year students from the Faculties of Economic and Management Sciences and the Humanities (including Education) will be welcomed by the Rector and Vice-Chancellor of the UFS, Prof. Frederick Fourie, on Friday, 11 January 2008 at 09:00 in the Callie Human Centre.

The welcoming of students from the Faculties of Health Sciences, Natural and Agricultural Sciences, Law and Theology will take place on Saturday, 12 January 2008 in the Callie Human Centre.

The registration of first-time entering first-year students will commence on 15 January 2008 and that of senior students on 21 January 2008 at the Callie Human Centre according to a programme.

Students who applied for admission after 30 November 2007 and are accepted can register from 4 February 2008

Lectures will commence on 4 February 2008 and the registration process will end on 8 February 2008.

Prospective students who want to apply for admission or who have any enquiries can call 051 401 3000 or visit the UFS web site at www.ufs.ac.za .

Media Release
Issued by: Lacea Loader
Media Representative
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
2 November 2007

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