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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

African values important for transformation, says deputy minister

2007-11-06

The Deputy Minister of Education, Mr Enver Surty, says real transformation in education cannot take place if African values and belief systems are not put at the centre of educational practices.

Mr Surty was speaking last night at the launch of the Centre for Africa Studies at the University of the Free State in Bloemfontein.

According to the Deputy Minister of Education, the launch of the Centre for Africa Studies at the University of the Free State shows a strong commitment by the university to transformation.

“It shows the readiness on the part of the institution to create and consolidate space for African epistemologies as a way of reclaiming our African identity”, Mr Surty said.

He said the launch provided all stakeholders with a golden opportunity to influence curriculum development in schools so that it better reflects the understanding and the desire to learn more about Africa. He said this cannot happen without a sound knowledge produced by Africans, which can then be shared with the rest of humanity.

“It is no longer tenable that African scholars should take a back seat and merely consume, often uncritically, knowledge systems that have been produced and sifted through other minds. Similarly, our intellectual pursuits cannot take place in isolation. Indeed our fountains of knowledge could only be deepened with more exposure to, and critical engagement with other systems of knowledge across the world”, he said.

According to the Director of the Africa Studies Programme at the UFS, Prof Phillip Nel, the Centre for Africa Studies will focus on the issues and challenges of Africa and make the context of Africa a part of the UFS’s academic activities in a sustained and innovative way.

The centre will closely co-operate and liaise with prominent African initiatives and structures like the African Union, Pan-African Parliament, Southern African Development Community (SADC), Economic Community of West African States (ECOWAS) and many others.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za

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