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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS centenary reaches a peak

2004-10-04

The University of the Free State’s (UFS) centenary celebrations will reach a peak next week when various functions will be presented on campus.

On Tuesday 12 October 2004 the Centenary Complex, the new prestige entertainment venue of the UFS, will be officially opened. The complex is situated on the terrain of the old Reitz dining hall and will be utilised as reception and socialising area for UFS management, staff and alumni. The DF Malherbe House forms part of this complex.

The festivities will continue the next day ( Wednesday 13 October 2004) with the premiere of a documentary programme – commissioned by the UFS as part of its centenary celebrations - about the life and legacy of King Moshoeshoe, the Basotho leader of the nineteenth century. The documentary will focus on his role in reconciliation, nation-building and bringing about peace in this region. The producer of this insightful work is the well-known journalist Mr Max du Preez. The documentary will be screened on SABC 2 later this year.

On Thursday 14 October 2004 a special honorary doctorate graduation ceremony will take place in front of the UFS’s main building. During this event 12 honorary doctorates will be awarded to a diverse group of outstanding South Africans and international experts.

The honorary doctorates will be awarded to: Me Antjie Krog, Prof Jakes Gerwel, Mr Karel Schoeman, Dr Frederick van Zyl Slabbert, Prof Saleem Badat, Dr Khotso Mokhele, Prof Robert Bringle, Prof Leo Quayle, Prof Jack de Wet, Prof Kerneels Nel (postuum), Prof Boelie Wessels and Prof Jaap Steyn.

This group of honorary doctorates is the last in a total of 18 which will be honored during the UFS centenary year.

The next day, Friday 15 October 2004 , more than 100 centenary medals will be awarded to current staff, former staff and alumni.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
5 October 2004

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