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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Multilingualism and exclusion to be discussed

2007-11-27

Some of the UFS staff who will be attending the colloquium on multilinguisim and exclusion in Antwerp, Belgium are, from the left, front: Prof. Theo du Plessis and Ms Susan Lombaard; back: Prof. Johan Lubbe and Mr Roelof Geyser. All are from the Unit for Language Management.

Multilingualism and exclusion to be discussed

Five members of the University of the Free State’s (UFS) Unit for Language Management will be taking part in an international colloquium at the University of Antwerp in Belgium on the theme: “Multilingualism and exclusion – perspectives on language and society” this week.

“During this week’s colloquium, approximately twenty South African and Flemish colleagues will reflect on the complex relationships within multilingual communities, where a variety of factors can contribute to the inclusion or exclusion of individuals or communities. Some of the papers will focus on policy measures (“from above”) with regard to the relative position of languages in a particular state, and the impact of these policy measures on the lives of language users. Others will investigate perceptions and “appropriation” (“from below”) by the same language user. In view of the multiple points of departure, the colloquium should contribute towards a better understanding of the dynamics within multilingual communities,” said Prof. Theo du Plessis, Director of the Unit for Language Management at the UFS.

“To give expression to the theme of multilingualism and exclusion, lectures will be presented in three languages, namely Afrikaans, English and Dutch. Several postgraduate students (from South Africa and Flanders) will also have an opportunity to report on investigations they are conducting within the framework of their master’s degree and doctoral studies,” said Prof. Du Plessis.

The colloquium is a follow-up of an international symposium held at the UFS during April 2006 in which a considerable number of outstanding scholars from various countries participated.

According to Prof. Du Plessis, the proceedings of the symposium held last year will be released in book form as part of the unit’s publication series “Studies in Language Policy in South Africa”, published by Van Schaik Publishers.

This sixth issue in the series entitled: “Multilingualism and Exclusion. Policy, Practice, Prospects” will be released tonight (26 November 2007) by the Permanent Deputy of the Province of Antwerp at a prestigious event during the colloquium. The issue was edited by Prof. Du Plessis, Prof. Pol Cuvelier (University of Antwerp), Dr Michael Meeuwis (University of Ghent) and Ms Lut Teck (Institute for Higher Education and the Arts in Brussels).

The UFS will be represented by Prof. Du Plessis, Prof. Johan Lubbe, Ms Susan Lombaard and Mr Roelof Geyser of the Unit for Language Management, as well as Prof. Jackie Naudé of the Department of Afro-Asiatic Studies, Sign Language and Language Practice. Representatives from the universities of Pretoria, Johannesburg, North West and the Monash University in Johannesburg will also be participating in the colloquium.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
26 November 2007

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