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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS opens centenary complex
2004-10-12

Today, 12 October 2004, the University of the Free State (UFS) opens the Centenary complex on the grounds of the old Reitz dining hall.

Me Edma Pelzer, Director: Physical Resources and Special Projects at the UFS, said the Centenary complex is furnished mainly for personnel and alumni, just as the Thakaneng Bridge was primarily established as gathering place for students.

On 10 March 2004 the UFS management held the first official function in the half completed complex during the unveiling of the memorial stone by the Rector, Prof Frederick Fourie. What made this occasion remarkable is that old President FW Reitz, 81 years earlier, on 10 March 1923, also laid a memorial stone at the same place, said Ms Pelzer. The complex originally existed of the Reitz dining hall, which was named after old president Reitz, a hostel father residence and administration offices. In historical documents about old president Reitz it is mentioned that already as chief judge he campaigned for the establishment of a university in the Free State and later as president he proceeded with this attempt.

With the opening of the Thakaneng-bridge food preparation and -serving at the Reitz dining hall was discontinued. The kitchen and dining facilities became obsolete. With the evacuation of the old student centre replacements for the Bloemfontein- and Anlgo American-rooms were to be found elsewhere on campus. The idea to convert the historical Reitz building complex in an UFS reception and a space for socialising started to exist.

Ms Pelzer said the UFS is committed to treat its history and its old buildings with respect and to utilise it optimally to enhance the strategic objectives of the university. The Centenary complex must communicate the university as an established, quality institution with an interesting history to visitors. It must serve as a home for alumni and as a one stop visiting point for important visitors who do not have time to experience the whole campus.

In the complex provision is made for entertaining and kitchen facilities, a museum where valuable UFS-memorabilia are kept and exhibited, an amfi theatre and an art gallery which would for the first time offer a permanent home for the art collection of the UFS. Venues will accommodate groups from between 15 to 300 persons.

The reception area will be used by the UFS for occasions such as chancellors’ functions, smaller and bigger receptions for the rector, tea parties after graduation ceremonies, openings of conferences and long service awards. The university also plans to rent out the complex for prestige occasions where the UFS personnel and alumni are involved.

The opening of the Centenary complex form part of the Centenary celebrations of this week. Many of this week’s activities will take place in the complex.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
12 October 2004

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