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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Music builds bridges - Diva Mimi Coertse
2004-09-21

Music is not bounded by colour, religion, politics or time. It builds bridges. It reaches out to people’s hearts and feelings. Everyone understands the language of music. These were the words of the opera and chamber music diva, Mimi Coertse, who delivered the 34th C.R. Swart Memorial Lecture of the Faculty of Humanities at the University of the Free State. The theme of her lecture was Music as international language. Ms. Coertse said there are no boundaries to music. Different from the spoken word in drama, music can be understood by everyone. There are no boundaries in classical music – and specifically in opera. Developed nations adopted the Eurocentric art form as part of their culture. Examples are China, Korea and Japan where classical music became part of these counties’ national culture, she said. “Unfortunately, however, classical music is seen in many instances – and even in our country – as Eurocentric, but that is not the case. When you start analysing it, you will notice that our black choirs specifically sing opera in choir competitions. These choir competitions became a major industry. These choirs prefer to sing opera.” Ms. Coertse said music brings joy, pleasure, relaxations and healing. It moves into the inner chambers of people’s hearts. You cannot swear at someone in music of curse the. Music is sensual, emotional and very spiritual. God is the writer, man just the player.

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