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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Knific Duo from US lecture and perform at OSM
2017-05-12

Description: ' 000 Knific Duo Tags: Knific Duo

Profs Tom Knific and Renata Artman Knific from the Western
Michigan University School of Music are visiting the Odeion
School of Music at the University of the Free State.
Photo: Supplied

The renowned Knific Duo will not only perform at the University of the Free State (UFS) soon, but will also share their expertise at the Odeion School of Music (OSM). The duo, consisting of Profs Tom Knific and Renata Artman Knific, from the prestigious Western Michigan University School of Music, are presenting a masterclass series hosted by the OSM Concert Agency. The series takes place from 10-14 May 2017 and the concert on 16 May 2017.

Concert features local pianists

The first half of the concert on 16 May 2017 will present a programme leaning towards the classical genre. Apart from three works composed by Prof Knific, it will also include two movements from the Violin Sonata by the Hungarian composer Miklós Rózsa. 
In the second half Prof Knific will collaborate with two local pianists, the legendary jazz pianist, composer and music educator, Noel Stockton, and the talented Andile Qongqo, and for a carefully curated jazz programme mainly from the oeuvre of Prof Knific. Random Dreams, a work composed by Stockton will also be included.

Well-known around the world

Prof Knific (double bass) is a Professor at the Department of Jazz at the Western Michigan University School of Music. He has been principal bassist of orchestras from the US to Europe and performed as a soloist and in chamber music festivals around the world. He also is a former president of the International Society of Bassists.

Prof Artman Knific (violin) is a professor of violin at the same institution. Her international career began in London at 21 when she joined the English Chamber Orchestra. Tours of Europe, North and South America and Asia followed where she collaborated with artists such as Herman Bauman and Isaac Stern. She has worked with conductors such as Daniel Barenboim and Christoph Eschenbach, and recorded records for EMI, Decca, and CBS labels.
 
Date: 16 May 2017
Time: 19:30
Place: Odeion (Bloemfontein Campus)

Musicians interested in masterclasses can contact Ninette Pretorius at  pretoriusn@ufs.ac.za

 

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