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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Protest actions on the Main Campus
2008-03-12

Staff and students are kindly requested to take note of the following protest actions that will take place on the Main Campus.

As a result of a dispute over the status of roads on campus, permission was granted by the municipality and the court, in the presence of the university lawyer for the three actions. Strict conditions have been set for these protest actions.

a.) On Wednesday, 12 March 2008, Satawu and Nehawu will picket in front of the Main Building from 09:00 to 12:00. Three hundred persons will possibly attend this event. Marchers are not allowed within 10 meters from the Main Building and there will be 45 marshals present. This is not a march and no memorandum will be handed over. There may be no speeches.

b.) On Thursday, 13 March Nehawu will again picket in front of the Main Building from 13:00 to 14:00. This event must be peaceful. Only 125 Nehawu members may participate and protesters may not break away from the big group. They may not come within 10 meters of the Main Building. Twenty five of the protesters will be marshals. This is not a march and no memorandum will be handed over. No speeches may be made.

c.) On Friday, 14 March a march of Cosatu and Nehawu will take place. This march will probably be joined by a big number of people.

The march will continue through the Nelson Mandela Gate and will enter the campus grounds, but will be limited to the incoming lane of Chancellors Avenue from the Main Gate to the crossing with Alumni Avenue (in front of the Odeion). Speeches will be made and a memorandum will be handed over.

The march will reach the campus at 10:00 and from then the Nelson Mandela Gate will be closed for all traffic. The march must be finished by 14:00. The marchers will return to the city centre and could cause a traffic problem in Nelson Mandela Avenue.

The South African Police Service and the UFS’s Protection Service will monitor all these actions. Staff are kindly requested to use alternative gates to the Nelson Mandela entrance on Friday. Academic activities continue as normal.

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