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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Anonymous e-mail campaign
2008-03-14

Statement by Prof. Frederick Fourie, Rector and Vice-Chancellor of the University of the Free State (UFS)

A number of anonymous e-mails have been sent around the country the past couple of days creating a false impression about the situation on the Main Campus of the University of the Free State (UFS) in Bloemfontein.

In the e-mail reference is made to the morning of Tuesday, 4 March 2008 when incidents of intimidation by black students occurred on the Main Campus.

In the e-mail it is alleged that a white girl was attacked at the food court, her clothes ripped from her body, thrown off the Thakaneng Bridge (the university’s student centre) and that she had to run back to her residence. This is not true and if it was the case, the matter would have been reported and would have been addressed immediately.

Allegations of chaos and disorder on the Main Campus in Bloemfontein are also made in the e-mail. This is also untrue. Two peaceful protest marches, for which permission was granted, have already taken place yesterday and today (Thursday, 13 March 2008). These marches took place without any incidents.

I regard this as an anonymous campaign to whip up emotions, destabilise the campus and to instill fear among staff and students who are traumatised by the Reitz video and the repercussions thereof.

I urge parents, especially, not to allow themselves to be upset by such false rumours and e-mails.

All the university’s community, including parents, staff and students must come to terms with the Reitz video in a calm and rational way. The UFS management is intensively busy to manage this situation in the interest of the university and all its people. Academic activities are continuing as normal.


Media Release
Issued by: Anton Fisher
Director: Strategic Communication
Tel: 051 401 3422
Cell: 072 207 8334
E-mail: fishera.stg@ufs.ac.za  
13 March 2008

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