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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Alumni honours four former Kovsies
2008-04-11

The University of the Free State (UFS) will honour four old Kovsies during the Kovsie Alumni Gala Awards dinner on Friday, 16 May 2008.

UFS Alumni chose Juan Smith as the 2007 Kovsie Alumnus of the Year. Dr Sherylle Calder, Dr Derick Coetzee and Prof. André Claassen will each receive the Kovsie Cum Laude Award. This award is made to honour UFS alumni for exceptional achievements and contributions to the UFS.

Juan Smith, member of the victorious World Cup Springbok team and captain of the 2007 Vodacom Free State Cheetahs Currie Cup winners, will receive the 2007 Kovsie Alumnus of the Year award. This award is made to a Kovsie alumnus for outstanding performance on national or international level. Smith made his Springbok debut in 2003 and has received much praise for his contribution to the side since then.

Dr Sherylle Calder and Dr Derick Coetzee will both receive the Kovsie Alumni Cum Laude Award. Both have played a key role in the preparation and conditioning of the Springbok team. Dr Calder has also been highly successful as part of the coaching unit for the English rugby team that won the World Cup in 2003, and the coaching team for the Australian cricket side. She is a pioneer in the field of visual awareness. Dr Coetzee has been the fitness conditioning expert for the Springbok team for the past four years. The success of the team in the World Cup is a testament to his achievements.

Prof. André Claassen will also be honoured with a Cum Laude Award for his contribution in the advancement of the Department of Otorhinolaryngology. He has many personal achievements in his discipline and has received several national and international awards, including one for the first cochlear implants in the Free State. The Cum Laude Award is given to an alumnus for outstanding service or achievement on local, national or international level in his/her field or discipline.

The Gala Awards dinner is a public event and will take place in the Reitz Hall of the Centenary Complex on the Main Campus in Bloemfontein. Microsoft is co-sponsor of the event. Those who are interested in attending can contact Ms Annanda Calitz at 051 401 3382 or alumni@fus.ac.za.

For information regarding the Kovsie Alumni Annual General Meeting, please contact Ms Annanda Calitz 051 401 3382 or Mr Lucas Radebe at 051 401 3751.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454

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