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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Sesotho dictionary to be published
2008-04-15

 
Mr Motsamai Motsapi,  editor-in-chief.

A comprehensive bilingual Sesotho dictionary will be published in the 2008/2009 financial year, thanks to the efforts of the Sesiu sa Sesotho National Lexicography Unit hosted by the University of the Free State (UFS). ”Sesiu” is a Sesotho word meaning ”a reservoir for storing grains”.

According to the Editor-in-Chief of the Sesiu sa Sesotho National Lexicography Unit, Mr Motsamai Motsapi, the unit intends to continuously develop and modernize the Sesotho language so that its speakers are empowered to express themselves through Sesotho without any impediments, in all spheres of life.

The unit is one of the 11 nationally established Pan South African Language Board (PanSALB) structures representing South Africa’s 11 official languages.

Their main objective is to preserve and record the various indigenous languages by compiling user-friendly, comprehensive monolingual dictionaries and other lexicographic products, and to develop and promote these languages in all spheres of life.

The Minister of Arts and Culture, Dr Pallo Jordan, has lamented the fact that it is virtually impossible to find a bookstore in any of the country’s shopping malls that distributes literature in the indigenous African languages.

The minister said the capacity to both write and read in one’s home language gives real meaning to freedom of expression.

Therefore the publication of this Sesotho dictionary should be seen in the context of the development of the indigenous languages, as encapsulated in both the minister’s vision and that of the Sesiu sa Sesotho National Lexicography Unit.

The pending publication of this dictionary is the culmination of years of hard work invested in this project by the Sesiu sa Sesotho National Lexicography Unit.

“I believe that slowly but surely we have made some strides, as we have produced a Sesotho translation dictionary draft in 2006 covering letters A to Z. We have also built a considerable Sesotho corpus. But we still have a mammoth task ahead of us, because the work of compiling a dictionary does not end”, said Mr Motsapi.

“All Sesotho speakers should be involved, as the language belongs to the speech communities, and not to certain individuals”, he added.

He said given the reality that the UFS is situated in a predominantly Sesotho-speaking province and is part of its general community, it will always benefit the university to be part of the efforts of the South African nation to address the past by ensuring the development of the Sesotho language.

The unit is located in the African Languages Department of the Faculty of the Humanities at the UFS, and collaborates closely with the Language Research and Development Centre (LRDC) at the UFS to further the development of the Sesotho language. It is funded by PanSALB.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
15 April 2008
 

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