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23 November 2021 | Story Leonie Bolleurs | Photo Tania Allen
Dr Jana Vermaas and Ketshepileone Matlhoko are working on research that leaves your washing clean and fresh without the use of any detergents, which is also beneficial to the environment.

Cold water or hot water? Omo or Skip? Laundry blues is a reality in most households and when you add stains to the equation, then what was supposed to be part of your weekly household routine, becomes frustrating and time consuming. 

Researchers at the University of the Free State (UFS) are conducting research that is putting a whole new environmentally friendly spin on laundry day.

Sustainability and environmental conservation

Dr Jana Vermaas, Lecturer in the Department of Sustainable Food Systems and Development at the UFS, is passionate about textiles and sustainability – almost a decade ago, she conducted a study on the efficacy of anolyte as a disinfectant for textiles.

She describes the process: “During electrochemical activation, a dilute solution of natrium chloride/salt passes through a cylindrical electrolytic cell where the anodic and cathodic chambers are separated. Two separate streams of electrochemically activated water are produced. Anolyte as water was produced at the positive electrode and has a low pH, high oxidation-reduction potential and contains dissolved chloride, oxygen, and hydroxyl radical. It also has an antimicrobial effect.”

The benefits of this process are in line with her enthusiasm for environmental conservation. 

According to Dr Vermaas, the amount of water and chemicals used to clean textile articles is massive. “Chemicals used to disinfect, for example, hospital laundry, are hazardous. Not all laundries in the industry have a closed loop system or try to remove the chemicals before the wastewater is discarded.”

“Different amounts of detergents have various effects on our fauna and flora. Due to their low biodegradability, toxicity, and high absorbance of particles, detergents can reduce the natural water quality, cause pH changes in soil and water, lead to eutrophication (too many nutrients), reduce light transmission, and increase salinity in water sources.”

“But with the catholyte and anolyte process, water returns to its original status, which means that the water solution becomes inactive again after production where it existed in a metastable state while containing many free radicals and a variety of molecules for 48 hours. Thus, no chemicals are left in the wastewater. The water can therefore be recycled, not as potable water but, for example, to flush toilets or to water plants.

“We should do what we can to save water,” she says. 

Should you, like Dr Vermaas, also feel strongly about protecting the environment and want to obtain one of these machines that leaves your washing clean and fresh without the use of any detergents, you will be able to find such an appliance in South Arica. However, it does not come cheap. “It is a bit costly for residential use, but might be more accessible in the future,” states Dr Vermaas, who is of the opinion that it is a more sustainable option for commercial laundries.

Detergency properties and colourfastness 

Recently, more research has been conducted on this topic, but with a focus on the detergency properties of the catholyte to clean different textile fibres (natural and synthetic). Catholyte, she explains, is water produced at the negative electrode with a high pH, low oxidation-reduction potential, containing alkaline minerals. It also has surface active agents that increase the wetting properties, and it is an antioxidant. 

“A master’s student in the department, Ketshepileone Matlhoko, will be submitting her dissertation at the end of November on the possibility of using the catholyte as a scouring agent to clean raw wool,” says Dr Vermaas. 

The department is also conducting studies to investigate the influence of both catholyte and anolyte on colourfastness.

*Graphic: Production of electrolysed water (Nakae and Indaba, 2000). Diagram: Supplied



News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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