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Putting an environmental spin on laundry days

23 November 2021 | Story Leonie Bolleurs | Photo Tania Allen

Dr Jana Vermaas and Ketshepileone Matlhoko are working on research that leaves your washing clean and fresh without the use of any detergents, which is also beneficial to the environment.

Cold water or hot water? Omo or Skip? Laundry blues is a reality in most households and when you add stains to the equation, then what was supposed to be part of your weekly household routine, becomes frustrating and time consuming.

Researchers at the University of the Free State (UFS) are conducting research that is putting a whole new environmentally friendly spin on laundry day.

Sustainability and environmental conservation

Dr Jana Vermaas, Lecturer in the Department of Sustainable Food Systems and Development at the UFS, is passionate about textiles and sustainability – almost a decade ago, she conducted a study on the efficacy of anolyte as a disinfectant for textiles.

She describes the process: “During electrochemical activation, a dilute solution of natrium chloride/salt passes through a cylindrical electrolytic cell where the anodic and cathodic chambers are separated. Two separate streams of electrochemically activated water are produced. Anolyte as water was produced at the positive electrode and has a low pH, high oxidation-reduction potential and contains dissolved chloride, oxygen, and hydroxyl radical. It also has an antimicrobial effect.”

The benefits of this process are in line with her enthusiasm for environmental conservation.

According to Dr Vermaas, the amount of water and chemicals used to clean textile articles is massive. “Chemicals used to disinfect, for example, hospital laundry, are hazardous. Not all laundries in the industry have a closed loop system or try to remove the chemicals before the wastewater is discarded.”

“Different amounts of detergents have various effects on our fauna and flora. Due to their low biodegradability, toxicity, and high absorbance of particles, detergents can reduce the natural water quality, cause pH changes in soil and water, lead to eutrophication (too many nutrients), reduce light transmission, and increase salinity in water sources.”

“But with the catholyte and anolyte process, water returns to its original status, which means that the water solution becomes inactive again after production where it existed in a metastable state while containing many free radicals and a variety of molecules for 48 hours. Thus, no chemicals are left in the wastewater. The water can therefore be recycled, not as potable water but, for example, to flush toilets or to water plants.

“We should do what we can to save water,” she says.

Should you, like Dr Vermaas, also feel strongly about protecting the environment and want to obtain one of these machines that leaves your washing clean and fresh without the use of any detergents, you will be able to find such an appliance in South Arica. However, it does not come cheap. “It is a bit costly for residential use, but might be more accessible in the future,” states Dr Vermaas, who is of the opinion that it is a more sustainable option for commercial laundries.

Detergency properties and colourfastness

Recently, more research has been conducted on this topic, but with a focus on the detergency properties of the catholyte to clean different textile fibres (natural and synthetic). Catholyte, she explains, is water produced at the negative electrode with a high pH, low oxidation-reduction potential, containing alkaline minerals. It also has surface active agents that increase the wetting properties, and it is an antioxidant.

“A master’s student in the department, Ketshepileone Matlhoko, will be submitting her dissertation at the end of November on the possibility of using the catholyte as a scouring agent to clean raw wool,” says Dr Vermaas.

The department is also conducting studies to investigate the influence of both catholyte and anolyte on colourfastness.

*Graphic: Production of electrolysed water (Nakae and Indaba, 2000). Diagram: Supplied

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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