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17 September 2021 | Story Lacea Loader | Photo Supplied
Mr David Noko, newly appointed Chairperson of the UFS Council.

During its third scheduled meeting for the year that took place virtually on 17 September 2021, the Council of the University of the Free State (UFS) appointed Mr David Noko as Chairperson for a term of four years, as from 1 October 2021.

Mr Noko, who was Deputy Chairperson of the Council, will take over the Chairpersonship from Dr Willem Louw, whose term will come to an end on 30 September 2021.
 
“On behalf of the Council, I congratulate Mr Noko and wish him all the best during his term of leading the Council of the UFS. With the skills and competence available in the Council, complemented by Prof Francis Petersen, Rector and Vice-Chancellor, and his team, he has access to a formidable group of individuals to support him in the execution of this very important role,” said Dr Louw during the meeting. 
 
“I am humbled and honoured for the opportunity and thank the Council for their confidence and trust in me. Since serving on the Council, I have become an ambassador of the University of the Free State, talking to many stakeholders about the institution and how much it should be supported. I am here to serve and look forward to doing so in a professional and dignified manner, together with everyone on the Council and with the leadership of the university,” said Mr Noko.
 
Mr Noko is well-known and respected internationally as a business leader. He has a National Higher Diploma in Mechanical Engineering from the Technikon Witwatersrand (now the University of Johannesburg), a Management Development Programme (MDP) Certificate from the University of the Witwatersrand, and a Postgraduate Diploma in Company Directorships from the Graduate Institute of Management and Technology. He also completed a master’s degree in Business Administration at the Heriot-Watt University and a Senior Executive Programme at the London Business School.
 
Before retiring from the corporate world in 2019, Mr Noko was the Executive Vice-President of AngloGold Ashanti, where he was responsible for the company’s global Sustainable Development and Government Relations portfolios. His career began at the General Electric Company (GEC) before moving to South African Breweries in 1987, and then to Pepsi-Cola International in 1994, where he gained extensive international exposure and global experience.
 
In 1999, Mr Noko was appointed as Chief Executive Officer (CEO) of Air Chefs (Pty) Ltd in South Africa, before joining De Beers in 2002. In 2006, he was appointed Managing Director and CEO of De Beers Consolidated Mines Limited (DBCM), and in 2010 he founded his own company, CelaCorp (Pty) Ltd. He also founded ESG Advisory (Pty) Ltd, a company providing advisory services to corporates relating to environment, social and governance matters, mostly focusing on mining companies.
 
He is a member of the Institute of Directors SA and served on the boards of Royal Bafokeng Platinum Limited, Harmony Gold (Deputy Chairman), AstraPak Ltd, and PlatiStone Holdings (Chairman). He is currently a board director of African Rainbow Minerals Ltd, Tongaat Hulett Ltd, and Aveng Moolmans (Pty) Ltd.

The Council also thanked Dr Louw for his service and for the impeccable leadership he displayed during the time he served.

News Archive

Humour a powerful tool to address serious issues
2017-12-06


 Description: Michelle Malan  Tags: Michelle Malan  

Michelle Malan received a Dean’s medal from the Faculty of Humanities at the mid-year
graduation ceremonies for her Master’s degree.
Photo: Jóhann Thormählen

People, in most contexts, are more open to engage in serious issues such as politics and economics if it is presented in a humorous way. This makes humour a very powerful tool to address burning issues in our society.

These are some of the findings in the research of Michelle Malan, a part time lecturer in the Department of Linguistics and Language Practice at the University of the Free State (UFS). 

How comedians and cartoonists use humour
The basic premise of her research, titled The Intersemiotic Translation of Humour, was to see how comedians and cartoonists take news stories and translate it into humour. She received the Dean’s medal for the best Master’s degree in the Faculty of the Humanities at the mid-year graduation ceremonies in June 2017.

“More specifically, I explored how the medium constrains potential meaning-making in cases of intersemiotic translation in which humour is constructed,” she says.

Cartoon vs a comic television show
According to her the medium in which a message is given, in this case comedy, definitely influences how one is able to form meaning from it. “For instance, a cartoon (visual medium) would have a different meaning-making potential than a comic television show.”

She also notes that one must understand the workings of humour, which includes the mediums in which it is presented, so that the intended humour does not do more harm than good. 

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