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25 August 2022 | Story Anthony Mthembu | Photo Supplied
Day-residence representatives hard at work during the outreach programme aimed at attracting off-campus students to join any of the several day residences.

The impact of COVID-19 on students who started their studies at the UFS in 2020 and 2021, is the fact that they had to experience the UFS student life virtually. As such, the ability to experience day-residence culture was minimal.
Consequently, the SRC: Day Residences, Nontando Kalipa, along with representatives from the seven day residences and the SRC, visited off-campus accommodation as a means to market day residences. The initiative ran from 1 to 4 August 2022. “We went to various communes and other student accommodation such as Quattro, CampusKey, and ResPublica, and explained our mandate as SRC: Day Residences to the off-campus students,” Kalipa expressed.

The Importance of the Initiative

According to Kalipa, there is a lack of knowledge about the role and relevance of day residences in student life; this was seen in the responses received from some of the off-campus students who were approached during the outreach. “We came across some students who had never heard of day residences, and others who knew of them but didn’t really understand their function,” stated Kalipa. Therefore, she insisted that representatives from the respective day residences should also be involved in the initiative. “The RC primes were there specifically to share their experiences about day residences with off-campus students,” said Kalipa.

The Relevance of Day Residences in Student Life

“Day residences offer a holistic student experience, so off-campus students can expect any of the seven day residences to assist them in becoming well-rounded individuals,” expressed Corbin Butler, the incoming SRC for Day Residences. These spaces offer off-campus students access to cultural and sporting activities, such as Stagedoor, SingOff, and basketball tournaments, among others. On-campus students have the advantage of being exposed to other students from all walks of life and interacting with them consistently. As such, Butler maintains that day residences aim to bridge the existing gap by creating that very same experience for off-campus students. “We don’t want you to just get a degree and leave, we also want to capacitate you with life skills, and that’s the benefit of being part of a day residence,” Butler stated.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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