Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
25 August 2022 | Story Anthony Mthembu | Photo Supplied
Day-residence representatives hard at work during the outreach programme aimed at attracting off-campus students to join any of the several day residences.

The impact of COVID-19 on students who started their studies at the UFS in 2020 and 2021, is the fact that they had to experience the UFS student life virtually. As such, the ability to experience day-residence culture was minimal.
Consequently, the SRC: Day Residences, Nontando Kalipa, along with representatives from the seven day residences and the SRC, visited off-campus accommodation as a means to market day residences. The initiative ran from 1 to 4 August 2022. “We went to various communes and other student accommodation such as Quattro, CampusKey, and ResPublica, and explained our mandate as SRC: Day Residences to the off-campus students,” Kalipa expressed.

The Importance of the Initiative

According to Kalipa, there is a lack of knowledge about the role and relevance of day residences in student life; this was seen in the responses received from some of the off-campus students who were approached during the outreach. “We came across some students who had never heard of day residences, and others who knew of them but didn’t really understand their function,” stated Kalipa. Therefore, she insisted that representatives from the respective day residences should also be involved in the initiative. “The RC primes were there specifically to share their experiences about day residences with off-campus students,” said Kalipa.

The Relevance of Day Residences in Student Life

“Day residences offer a holistic student experience, so off-campus students can expect any of the seven day residences to assist them in becoming well-rounded individuals,” expressed Corbin Butler, the incoming SRC for Day Residences. These spaces offer off-campus students access to cultural and sporting activities, such as Stagedoor, SingOff, and basketball tournaments, among others. On-campus students have the advantage of being exposed to other students from all walks of life and interacting with them consistently. As such, Butler maintains that day residences aim to bridge the existing gap by creating that very same experience for off-campus students. “We don’t want you to just get a degree and leave, we also want to capacitate you with life skills, and that’s the benefit of being part of a day residence,” Butler stated.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept