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05 August 2022 | Story Leonie Bolleurs | Photo Supplied
Marike Stander
For the first time in her life, Marike Stander accompanied a group of researchers for their annual relief expedition with the SA Agulhas II from Cape Town to Marion Island, where she assisted with fieldwork and data collection. Here she is pictured at the snow-covered Karookop.


The Prince Edward Islands are the most southerly part of South Africa’s official territory and consist of Marion Island and Prince Edward Island. On Marion Island, about 270 km² in size and situated in the sub-Antarctic Indian Ocean, 1 920 km from the South African shore, activities are restricted to research and conservation management. 

This is where Marike Stander, Lecturer in the Department of Geography at the University of the Free State (UFS), was granted the opportunity to assist a research group led by Prof Werner Nel (University of Fort Hare) and Prof David Hedding (Unisa) – based on her knowledge and experience in tracer sampling. 

Back home, Stander is working to complete her doctoral research, investigating the often-overlooked major issue of soil erosion. She believes the management of soil erosion, a global issue, is key. According to her, it impacts the storage of carbon and nutrients, and therefore the production of food, but it can also act as a pollutant in water sources.

Fieldwork and data collection

She was approached by the Sub-Antarctic Landscape-Climate Interactions (SANAP-LCI) Research Group, a project funded by the South African National Antarctic Programme-NRF. One of their research objectives is to explore the viability of using geochemical tracers in the substrate on Marion Island, the focus of Stander’s doctoral research. 

With the support of the UFS Faculty of Natural and Agricultural Sciences and the Department of Geography, she was released to accompany the research group for the first time in her life on their annual relief expedition with the SA Agulhas II from Cape Town to Marion Island, where she assisted with fieldwork and data collection. During this three-week field campaign, Stander collected sediment samples for the tracer project, as well as rock and peat samples.

With the SANAP-LCI group collaborating with research labs in the United Kingdom and France, she was able to bring her expertise to the table, while at the same time learning about other geochronological techniques and field methods.  

She was also excited about the exposure to the work of a myriad of researchers in various fields from around the world. Stander says in a time when the importance of interdisciplinary and multidisciplinary work is being emphasised, it was invaluable to meet and learn from various distinguished scientists.  “It changes your perspective and allows your mind to not only think outside the box, but also to think about all the interconnected boxes and how they affect each other.”

She believes being exposed to various sampling strategies from different scientists also broaden one’s skill set and experience. “Using your capabilities and skills in a different setting builds depth to your skill set and expands your horizon.”

Volcanoes and albatrosses 

Very few people get the opportunity to visit Marion Island. Thus, just the chance to visit and experience life on the island is described by many as one of their most memorable events. Always fascinated by volcanic features, Stander was completely captivated by this relatively young volcanic island. “There are so many interesting features, such as the pahoehoe and a’a lava flows, as well as the numerous scoria cones,” describes Stander, who cannot believe that she managed to cover the vast distances in gumboots, the only footwear that are effective to cross anything – from razor-sharp rocks to deep waterlogged mires.

She was also overwhelmed by the flora and fauna on the island.  “It is so very different from what we are used to and from what I’ve experienced before.  Seeing these animals in a relatively untouched remote location really captivated me,” she says. 

“More specifically, I fell in love with the albatrosses.  These remarkable seabirds cover vast distances over the ocean looking for food. They are unfortunately threatened by the invasive mice on Marion Island.” Stander invites people to help organisations such as Mouse-Free Marion to take on the difficult task of eradicating these mice. Find them at www.mousefreemarion.org.

On a lighter note, Stander also learnt a thing or two that was totally new to her. For instance, that there are radio telescopes installed on the radio-quiet Marion Island, searching for the universe’s first stars. And that male elephant seals that drive out all other male competitors during mating season are called ‘beachmasters’. She learned that these ‘beachmaster’ bulls have a harem of female elephant seals and can weight up to three tons.


• She wishes to thank Prof Werner Nel, Prof David Hedding, and Dr Liezel Rudolph (UFS) from the SANAP-LCI project for affording her the opportunity to join the expedition. She also thanks the SANAP-NRF and the Department of Forestry, Fisheries, and the Environment for making the expedition possible. 

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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