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11 August 2022 | Story NONSINDISO QWABE | Photo SUPPLIED
The erudite watchmaker, Jabulani Mabuza.

At a time when it is becoming fashionable for high-tech smartwatches and fitness gadgets to adorn your wrist, there will always be room for a classic timepiece. Wristwatches in particular tell a different story to people of all social classes, and for Qwaqwa student Jabulani Mabuza, the process of making different watches to suit different tastes is what excites him the most.

Mabuza is in his final year of a BCom General Management degree.  In January 2020, he acted on his curiosity about the process of assembling a watch, and subsequently registered his watch business, Honour Watches, in January 2021.
Since then, he has steadily honed his craft, learning more about the art of watches. He recently made it through to the central regional rounds of the Entrepreneurship Development in Higher Education (EDHE) competition in the Existing Businesses category for studentpreneurs. 

On the pursuit of mastering the art of watchmaking

Horology is the study and measurement of time. It is the process of allowing yourself the time and patience required to master the art of building a watch from scratch, and Mabuza said he enjoyed the intricacies of the watchmaking process. “What I enjoy about horology is learning the deeper technicalities of the art, the whole process – from understanding basic astronomy and how planets move in our solar system, to sort of emulating that in a watch mechanism. The working of metals transformed into watch components that actually tell time, is what I enjoy most and what I am investing in so that I can master it one day,” he said.

As a BCom student, he said his studies have largely influenced his business journey, as it helps him understand the structure of his business professionally. “It assists me with the business administration and management of Honour, and the rest is inspired by my creativity and passion for what time means to human beings.”

Mabuza said South Africa does not have a watchmaking plant as yet, so all the components for his watches are currently imported from Japan and Switzerland. He hopes to one day have his own production plant that will produce watches from scratch, in order to teach more people this skill and to create jobs, for which there is always a need. Currently, he studies the watch components to learn which movement best complements which type of hand and casing, in order to assemble them according to the designs he likes. 

“I enjoy the pursuit of creating a mechanical auto-magnetic watch for international travellers that will automatically adjust to different time zones as they travel. These horological pursuits are what I enjoy the most, believe in, and am passionate about.”

The regional rounds will be held on the UFS Bloemfontein Campus from 19 to 23 September 2022.

News Archive

Meet the person behind the new #FaceOfFacebook
2016-05-19

Reuben “R” Davids

The votes have been counted, and we have a winner! After much excitement and a fairly close contest, Reuben “R” Davids emerged victorious from the top five contestants selected by our panel of judges. We chatted with the vibrant and enthusiastic Mr Davids to get a sense of the person who will be our Facebook ambassador for the next year.

What does the “R” stand for?

“Interestingly, some also know me as Vuyo. It's not a name on my birth certificate or anything; I just really like it. And I also coincidentally found out that it means “joy/happiness”, and I do enjoy being happy.”

What is your field of study, and how far along are you?

“I am pursuing a career in the economics field as a third-year BCom Accounting student in the Faculty of Economic and Management Sciences here at the University of the Free State.”

Are you originally from Bloemfontein?

“Yes, born and bred. I've been a Bloem Kid since day one.”

How is it that you ended up here, studying at the UFS?

“The UFS has always been one of my favourite universities. During my high school period, I was constantly exposed to people from my neighbourhood as well as schoolmates who performing excellently here at UFS, and it didn't go unnoticed. So I have always been drawn to the prestige that UFS carries.”

Which residence are you in, and what do you enjoy most about res life?

“I currently stay at home with the family, but for my first 2 years of study I resided at ConLaurês. What I enjoyed the most about res life is the freedom and independence that you get. It also enables one to participate in campus life much easier. It actually helps one grow and mature into the adult you're supposed to become with all the challenges and responsibilities that you're faced with.”

What do you hope to accomplish during your term as the #FaceOfFacebook?

“I enjoy the art of presenting (as well as being an MC), and being the #FaceOfFacebook will enable me to exercise that skill. Also, my interaction skills will be exercised. That being said, I would like to have those skills developed further by the end of my term as #FaceOfFacebook.”

What is your motivation in your studies, in taking part in this contest, and in life?

“I am an adrenaline junkie. I like taking on challenge; so what I normally do is I set a certain goal for myself and then take on the challenge to achieve that goal. That's my number one motivating factor. And I think I'm also inspired by the failures and successes of myself and of those around me.”

Reuben has already been featured in a #PeopleOfKovsies post on Facebook, and appeared in his first Facebook video covering the Open Day on our Bloemfontein Campus.

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