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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsie Alumnus wins SARU rugby player of the year award

2010-11-08

Gurthrö Steenkamp.
Photo: Gallo Images

Gurthrö Steenkamp received the prestigious honour to be named the 2010 South African rugby player of the year during the South African Rugby Union (SARU) Awards that were held in Midrand, Gauteng.

Gurthrö, an alumnus of the University of the Free State (UFS), is a former Shimla and Vodacom Cheetahs loose head prop that has represented the Springbok Rugby team in 31 test matches since 2004. Along with fellow Free Stater and former team mate Os du Randt, Gurthrö became only the second front row player in history to win the player of the year award.

Receiving the award this year was no easy task, since Gurthrö had to beat some tough opponents in fellow nominees Gio Aplon, Juan de Jongh, Francois Hougaard and Schalk Burger.

The award comes on the heels of a remarkable season for Gurthrö in which he helped the Vodacom Blue Bulls to lift the Super 14 Trophy for the second consecutive occasion as well as turning in some stellar performances for the Springboks.

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