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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

South Africans can be first movers
2014-04-29

 
Dr Liz Lange, Prof Hussein Solomon, Minister Naledi Pandor and Prof Nicky Morgan
Photo: Johan Roux
Minister of Home Affairs, Naledi Pandor, recently addressed staff, students and members of the community at the CR Swart Auditorium, UFS.

During a public lecture hosted by the Department of Political Studies and Governance, in collaboration with the Free State Legislature, Pandor spoke about The Role of Intellectuals and Academics in moving South Africa forward. She challenged young minds to become the innovative game changers of tomorrow and stressed the importance of tertiary education and its impact on national developments.

“Our country and the world need large quantities of undergraduate institutions,” said Pandor. “We need new innovative partnerships. Private sector research and public sector research need to be married. And we as government should promote private sector development.”

Referring to the breakthrough for South Africa on Africa Day 2012, Pandor made it clear that South Africans have the potential to be first movers, although it has not always been the case. It was announced on Africa Day 2012 that Africa had been named as the preferred site for the Square Kilometre Array (SKA) radio telescope (http://www.ska.ac.za/releases/20120525.php). This undertaking contributed immensely in fuelling the interest in science and technology among South Africans.

“We cannot rely on the same things always. We as South Africans are not usually the first movers. We tend to adopt innovations from elsewhere. But, we need to do more to initiate innovative start-ups … especially in the fields of IT and high-tech innovations.”

Conclusively, this leads to the question of whether we as South African are doing enough to further build a new generation of intellectuals?

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