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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

South Campus first in SA to introduce new online platform for educators

2016-05-25

Description: South Campus online platform for educators Tags: South Campus online platform for educators

Dr Whitty Green (DHET), Phillip Dikgomo (NDBE), Ernst Stals (Free State Department of Education), Isaac Mogotsi (Nothern Cape Department of Education), Tsatsi Montso (Free State Department of Education), Prof Daniella Coetzee (Principal: South Campus), Steven Bailey (Academic Partnerships), and Prof Judy Zimny (Academic Partnerships)
Photo: Eugene Seegers

The South Campus of the University of the Free State (UFS) has become the first in South Africa to introduce a completely online platform for educators to obtain the Advanced Certificate in Teaching (ACT) in either Foundation, Intermediate, or Senior Phase.

Beginning with the first start date of 4 July 2016, this platform will be offered in nine or ten 8-week sessions. It will provide educators the opportunity to complete these certificates in 18-20 months compared to the 24 months usually required by part-time university students. Academic and technological support will also be provided.

Unique platform

Prof Daniella Coetzee, Principal of South Campus, said that she is thrilled, “as this opportunity for educators to earn a qualification 100% online - is a first for both the UFS and South Africa.” This opportunity represents tremendous strides in providing options for South African educators.

According to Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, human connectivity is a key component of education: “We should never reduce education to a stranger at a distance without any human interaction. That is also why the UFS has been consistent in promoting not only its Academic Project, but the Human Project as well.” He said that it would not be possible to extend second-chance opportunities to students without partnerships with government, non-profit organisations, local and international academic partners, and other external stakeholders.

Specific challenges addressed

In her presentation, Prof Judy Zimny, who is affiliated with Academic Partnerships (a company that has supported more than 40 universities in providing high-quality online programmes for educators) aligned a number of the challenges described by South African leaders in supporting educators with opportunities now available through online education as a result of recent strides in learning technologies.

Various members of the national education sector were also present at the workshop to give their input: Isaac Mogotsi (Northern Cape Department of Education), Phillip Dikgomo (National Department of Basic Education - NDBE), Dr Whitty Green (Department of Higher Education and Training - DHET), Tsatsi Montso (Free State Department of Education), and Ernst Stals (Free State Department of Education).

For educators interested in pursuing an Advanced Teaching Certificate (ACT), the website will soon be populated with all admission and enrolment information for programmes starting on 4 July 2016, 29 August 2016, and 24 October 2016.

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