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23 February 2022 | Story Rulanzen Martin | Photo Rian Horn
Willem Boshoff
There could be nothing better for Fine Arts students than learning and experiencing art with and from Prof Willem Boshoff. Pictured here is Prof Boshoff with some of our students on their trip to the Javett Art Centre in late 2021.

Towards the end of 2021, a group of Fine Arts students – both undergraduate and postgraduate – were among the first visitors to the Word Woes exhibition by Prof Willem Boshoff, affiliated UFS A-1 NRF-rated scholar, at the Javett Art Centre in Pretoria. It was as if a new world had opened to experience the art first-hand, and the VIP tour by Willem Boshoff was definitely the cherry on top. The exhibition opens on 13 March 2022

Prof Boshoff, South Africa’s only NRF A-rated scholar in the arts, is an affiliated scholar and artist in the Department of Fine Arts at the University of the Free State (UFS).  The ‘enriching’ trip was made possible through generous funding from Dr Engela van Staden, Vice-Rector: Academic. The purpose of the trip was twofold; it was an opportunity for students to visit an art gallery, and also to “enrich the learning and teaching of the Fine Arts programme by exposing the students to a large art gallery and excellent art exhibitions”, according to Lecturer Adelheid von Maltitz. 

“The educational value and professional exposure to high-level experts in their field are the most important input for the students,” Dr Van Staden said. The department plans to conduct annual visits to art galleries outside of the Free State. 

UFS Fine Arts privileged to be associated with Prof Boshoff 

Prof Willem Boshoff is an enigma in his own right; he is an internationally renowned artist and academic who has been involved with the UFS for more than 10 years, and his involvement with the Department of Fine Arts brings an invaluable opportunity for students and staff alike. “This allows our students to gain insight into his artistic practice, which in turn may positively impact their own,” says Vol Maltitz.  

The duality of the Word Woes exhibition 

The title of the exhibition reflects the very brand of Willem Boshoff and is a retrospective of the works spanning his artistic practice, as per the Javett Art Centre website. The words ‘Word Woes’ can be understood in English or Afrikaans. “In either language the two words look identical, but their meanings differ sharply. Read in English, the title WORD WOES bemoans difficult issues around words and language. Read in Afrikaans, the same words liberate, prompting us to let go and be wild.” 

Visit the Javett Art Centre website for more information. 

Video by: Rian Horn (Odd Looking Tree)


News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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