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Art students’ pilgrimage and learning from Willem Boshoff

23 February 2022 | Story Rulanzen Martin | Photo Rian Horn

Towards the end of 2021, a group of Fine Arts students – both undergraduate and postgraduate – were among the first visitors to the Word Woes exhibition by Prof Willem Boshoff, affiliated UFS A-1 NRF-rated scholar, at the Javett Art Centre in Pretoria. It was as if a new world had opened to experience the art first-hand, and the VIP tour by Willem Boshoff was definitely the cherry on top. The exhibition opens on 13 March 2022.

Prof Boshoff, South Africa’s only NRF A-rated scholar in the arts, is an affiliated scholar and artist in the Department of Fine Arts at the University of the Free State (UFS). The ‘enriching’ trip was made possible through generous funding from Dr Engela van Staden, Vice-Rector: Academic. The purpose of the trip was twofold; it was an opportunity for students to visit an art gallery, and also to “enrich the learning and teaching of the Fine Arts programme by exposing the students to a large art gallery and excellent art exhibitions”, according to Lecturer Adelheid von Maltitz.

“The educational value and professional exposure to high-level experts in their field are the most important input for the students,” Dr Van Staden said. The department plans to conduct annual visits to art galleries outside of the Free State.

UFS Fine Arts privileged to be associated with Prof Boshoff

Prof Willem Boshoff is an enigma in his own right; he is an internationally renowned artist and academic who has been involved with the UFS for more than 10 years, and his involvement with the Department of Fine Arts brings an invaluable opportunity for students and staff alike. “This allows our students to gain insight into his artistic practice, which in turn may positively impact their own,” says Vol Maltitz.

The duality of the Word Woes exhibition

The title of the exhibition reflects the very brand of Willem Boshoff and is a retrospective of the works spanning his artistic practice, as per the Javett Art Centre website. The words ‘Word Woes’ can be understood in English or Afrikaans. “In either language the two words look identical, but their meanings differ sharply. Read in English, the title WORD WOES bemoans difficult issues around words and language. Read in Afrikaans, the same words liberate, prompting us to let go and be wild.”

Visit the Javett Art Centre website for more information.

Video by: Rian Horn (Odd Looking Tree)

News Archive

UFS appoints advertising agencies

2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.

Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za

18 August 2005

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