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Art students’ pilgrimage and learning from Willem Boshoff

23 February 2022 | Story Rulanzen Martin | Photo Rian Horn

Towards the end of 2021, a group of Fine Arts students – both undergraduate and postgraduate – were among the first visitors to the Word Woes exhibition by Prof Willem Boshoff, affiliated UFS A-1 NRF-rated scholar, at the Javett Art Centre in Pretoria. It was as if a new world had opened to experience the art first-hand, and the VIP tour by Willem Boshoff was definitely the cherry on top. The exhibition opens on 13 March 2022.

Prof Boshoff, South Africa’s only NRF A-rated scholar in the arts, is an affiliated scholar and artist in the Department of Fine Arts at the University of the Free State (UFS). The ‘enriching’ trip was made possible through generous funding from Dr Engela van Staden, Vice-Rector: Academic. The purpose of the trip was twofold; it was an opportunity for students to visit an art gallery, and also to “enrich the learning and teaching of the Fine Arts programme by exposing the students to a large art gallery and excellent art exhibitions”, according to Lecturer Adelheid von Maltitz.

“The educational value and professional exposure to high-level experts in their field are the most important input for the students,” Dr Van Staden said. The department plans to conduct annual visits to art galleries outside of the Free State.

UFS Fine Arts privileged to be associated with Prof Boshoff

Prof Willem Boshoff is an enigma in his own right; he is an internationally renowned artist and academic who has been involved with the UFS for more than 10 years, and his involvement with the Department of Fine Arts brings an invaluable opportunity for students and staff alike. “This allows our students to gain insight into his artistic practice, which in turn may positively impact their own,” says Vol Maltitz.

The duality of the Word Woes exhibition

The title of the exhibition reflects the very brand of Willem Boshoff and is a retrospective of the works spanning his artistic practice, as per the Javett Art Centre website. The words ‘Word Woes’ can be understood in English or Afrikaans. “In either language the two words look identical, but their meanings differ sharply. Read in English, the title WORD WOES bemoans difficult issues around words and language. Read in Afrikaans, the same words liberate, prompting us to let go and be wild.”

Visit the Javett Art Centre website for more information.

Video by: Rian Horn (Odd Looking Tree)

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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