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23 February 2022 | Story Rulanzen Martin | Photo Rian Horn
Willem Boshoff
There could be nothing better for Fine Arts students than learning and experiencing art with and from Prof Willem Boshoff. Pictured here is Prof Boshoff with some of our students on their trip to the Javett Art Centre in late 2021.

Towards the end of 2021, a group of Fine Arts students – both undergraduate and postgraduate – were among the first visitors to the Word Woes exhibition by Prof Willem Boshoff, affiliated UFS A-1 NRF-rated scholar, at the Javett Art Centre in Pretoria. It was as if a new world had opened to experience the art first-hand, and the VIP tour by Willem Boshoff was definitely the cherry on top. The exhibition opens on 13 March 2022

Prof Boshoff, South Africa’s only NRF A-rated scholar in the arts, is an affiliated scholar and artist in the Department of Fine Arts at the University of the Free State (UFS).  The ‘enriching’ trip was made possible through generous funding from Dr Engela van Staden, Vice-Rector: Academic. The purpose of the trip was twofold; it was an opportunity for students to visit an art gallery, and also to “enrich the learning and teaching of the Fine Arts programme by exposing the students to a large art gallery and excellent art exhibitions”, according to Lecturer Adelheid von Maltitz. 

“The educational value and professional exposure to high-level experts in their field are the most important input for the students,” Dr Van Staden said. The department plans to conduct annual visits to art galleries outside of the Free State. 

UFS Fine Arts privileged to be associated with Prof Boshoff 

Prof Willem Boshoff is an enigma in his own right; he is an internationally renowned artist and academic who has been involved with the UFS for more than 10 years, and his involvement with the Department of Fine Arts brings an invaluable opportunity for students and staff alike. “This allows our students to gain insight into his artistic practice, which in turn may positively impact their own,” says Vol Maltitz.  

The duality of the Word Woes exhibition 

The title of the exhibition reflects the very brand of Willem Boshoff and is a retrospective of the works spanning his artistic practice, as per the Javett Art Centre website. The words ‘Word Woes’ can be understood in English or Afrikaans. “In either language the two words look identical, but their meanings differ sharply. Read in English, the title WORD WOES bemoans difficult issues around words and language. Read in Afrikaans, the same words liberate, prompting us to let go and be wild.” 

Visit the Javett Art Centre website for more information. 

Video by: Rian Horn (Odd Looking Tree)


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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