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23 February 2022 | Story Rulanzen Martin | Photo Rian Horn
Willem Boshoff
There could be nothing better for Fine Arts students than learning and experiencing art with and from Prof Willem Boshoff. Pictured here is Prof Boshoff with some of our students on their trip to the Javett Art Centre in late 2021.

Towards the end of 2021, a group of Fine Arts students – both undergraduate and postgraduate – were among the first visitors to the Word Woes exhibition by Prof Willem Boshoff, affiliated UFS A-1 NRF-rated scholar, at the Javett Art Centre in Pretoria. It was as if a new world had opened to experience the art first-hand, and the VIP tour by Willem Boshoff was definitely the cherry on top. The exhibition opens on 13 March 2022

Prof Boshoff, South Africa’s only NRF A-rated scholar in the arts, is an affiliated scholar and artist in the Department of Fine Arts at the University of the Free State (UFS).  The ‘enriching’ trip was made possible through generous funding from Dr Engela van Staden, Vice-Rector: Academic. The purpose of the trip was twofold; it was an opportunity for students to visit an art gallery, and also to “enrich the learning and teaching of the Fine Arts programme by exposing the students to a large art gallery and excellent art exhibitions”, according to Lecturer Adelheid von Maltitz. 

“The educational value and professional exposure to high-level experts in their field are the most important input for the students,” Dr Van Staden said. The department plans to conduct annual visits to art galleries outside of the Free State. 

UFS Fine Arts privileged to be associated with Prof Boshoff 

Prof Willem Boshoff is an enigma in his own right; he is an internationally renowned artist and academic who has been involved with the UFS for more than 10 years, and his involvement with the Department of Fine Arts brings an invaluable opportunity for students and staff alike. “This allows our students to gain insight into his artistic practice, which in turn may positively impact their own,” says Vol Maltitz.  

The duality of the Word Woes exhibition 

The title of the exhibition reflects the very brand of Willem Boshoff and is a retrospective of the works spanning his artistic practice, as per the Javett Art Centre website. The words ‘Word Woes’ can be understood in English or Afrikaans. “In either language the two words look identical, but their meanings differ sharply. Read in English, the title WORD WOES bemoans difficult issues around words and language. Read in Afrikaans, the same words liberate, prompting us to let go and be wild.” 

Visit the Javett Art Centre website for more information. 

Video by: Rian Horn (Odd Looking Tree)


News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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