Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
22 February 2022 | Story Leonie Bolleurs | Photo Leonie Bolleurs
smallholding symposium
Talking about the future of smallholder farming in South Africa, were from the left: Prof Linus Franke, Prof Philippe Burger, Dr Qinisani Qwabe, and Prof Ken Giller.

On 17 February 2022, the Department of Soil, Crop, and Climate Sciences at the University of the Free State (UFS) presented a symposium on the future of smallholder farming in South Africa on its Bloemfontein Campus. Head of the department, Prof Linus Franke, says with this symposium they aim to contribute to a change in the conversation about smallholder farming. 

Prof Philippe Burger, Pro-Vice-Chancellor: Poverty, Inequality and Economic Development at the UFS, presented on The forgotten: South Africa’s former Bantustans today. He believes in 30 years – although the first democratically elected government introduced new labour legislation, abolished the Bantustans, and created a single non-racial education system – not much has changed for the former Bantustans.

“Communal land in South Africa, mostly the former homelands such as the Transkei, Ciskei, and Bophuthatswana, is today trust land that are managed by traditional leaders. With the 2011 census, it was found that a large part of the population is still living on traditional land (32%),” he says.

According to his data, the number of people depending on subsistence farming has increased from 1 767 000 to 2 285 000 in the past ten years. 

The deeply poor, traditional leaders, and tenure rights

He says he does not believe that South Africa is only two nations in one, as was stated by former President Thabo Mbeki, but three. “There are the rich and poor in cities, with the poor still being predominantly black, and then there are the people living in what is euphemistically called deep-rural areas, basically the former homelands. There, the poor are even poorer than in the cities and they are virtually all black. And the ones who benefit in these deep-rural areas, are the traditional leaders.”

He believes that the poverty we see in communal areas can be largely linked to the lack of tenure rights. “People live and work on the land, but even though the constitution states that they should have tenure rights, they do not have tenure security. Thus, they cannot use tenure rights to leverage themselves to a better financial position,” he explains. 

The literature on tenure reforms, according to Prof Burger, boils down to one of three options. Firstly, individual titling of land where individuals farm on pieces of communal land allocated to them or their families, but without a title deed to the land. 

In the scenario of individual titling, it is impossible for people to sell land or to use it as collateral to obtain investment loans. He says in the Mystery of Capital, Hernando de Soto proposes the allocation of title deeds to individuals, thereby allowing them to use the land as capital to improve their lives. “It is, however, not the best solution because of overlapping use rights,” he states.

The other two options are a combination of communal ownership and small-scale farming, and a combination of communal ownership and large-scale commercial farming. Prof Burger says the two-tier system of titling is a better solution. “Here, the land is communal and the use rights to the land are recognised in the law. With recognised use rights, small-scale farmers can offer future income from their land as security to get loans,” he adds. 

However, according to him, what is also needed is the design of an economic ecosystem within which small-scale farmers can operate, proper education for the youth can take place, and extension services and training of farmers can be provided. “Government, the private sector, and universities can play a role.”

He also believes that democratising control over communal land – taking power from the chiefs and putting it in the hands of the community – will take away control from the chiefs, without denying them their constitutional right to have a role in society. “They will have a role in terms of tradition, belief, and culture, while control of the land will then reside with the people living on the land.”

“It is time that we bring the everyday life of the people living on communal land also into democratic South Africa. It needs to be done in such a way that it will improve their well-being,” Prof Burger concludes. 

A food security conundrum and small-scale commercial farmers 

Taking a step back to talk about smallholder farmers in sub-Saharan Africa, was Prof Ken Giller from the Department of Plant Production Systems at Wageningen University in the Netherlands. The title of his presentation, Smallholder farmers in Sub-Saharan Africa: Stepping up, stepping out and hanging in, refers to the different aspirations and livelihood strategies that smallholder farmers in sub-Saharan Africa pursue.

By 2030, the population is estimated to have grown by an extra billion people, with sub-Saharan Africa experiencing the most rapid growth. “As the population numbers rise fast, there is an urgent need to increase production of food,” says Prof Giller, who sees an opportunity for smallholder farmers in the challenge.

Defining a living income as the net income that a household will need to earn to enable it to make a decent living, he says in sub-Saharan Africa, 37% of households are food insecure. Given the small areas of land to which smallholder farmers have access, even a drastic increase in productivity per unit area will not be sufficient for many smallholders to make a living from farming. Nevertheless, agricultural development has proven to be the most effective way to reduce poverty and hunger among the poorest rural households.
To address hunger and poverty, a continued focus on food production in Africa is needed, as global food production for Africa cannot achieve zero hunger. – Prof Ken Giller

He says to address hunger and poverty, a continued focus on food production in Africa is needed, as global food production for Africa cannot achieve zero hunger (Sustainable Development Goal 2). 

Prof Giller believes a drastic rethink of policy is needed to support agriculture in Africa in order to achieve zero hunger, acknowledging the wide diversity of agro-ecologies, socio-economic situations, and farmers’ livelihood strategies. 

“Action is needed to rethink the future of farming. It is, however, a food security conundrum – achieving on the one hand cheap, nutritious, and affordable food for all, including the urban poor, and at the same time providing appealing livelihoods for smallholder farmers, with them receiving decent prices for their agricultural products,” he says. 

Speaking on the topic, Tackling sustainability through small-scale commercial farming, was Dr Qinisani Qwabe, Lecturer in the UFS Department of Sustainable Food Systems and Development. 

He believes that small-scale farmers see themselves as commercial farmers on a relatively small scale. They actively contribute to the market. Dr Qwabe suggests that most farmers who are considered emerging farmers do not like this term themselves, as it seems to put a label on them. 

Talking to small-scale commercial farmers, he learned that there are some hard realities they need to overcome on a daily basis. Some of the challenges they are encountering, include poor infrastructure, lack of capital, water restrictions, operational cost, access to markets due to poor roads in the area, and discrimination if you are a woman. 

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept