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28 June 2022
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Story Nonsindiso Qwabe
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Photo ALBERT VAN BILJON
In conversation: Prof Petersen and Leanne Manas.
An outward-looking, globally competitive university that ranks among the top-tier universities in South Africa and on the continent, driven by a strong human-centred, diverse social-justice approach. This is at the heart of the vision
Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, shared with multi-award-winning
news anchor
Leanne Manas during a sit-down conversation on Friday 22 July 2022.
Prof Petersen reflected on the great strides and difficulties faced during his first term, as well as navigating the UFS through the COVID-19 pandemic to position the institution in a strategic and focused manner as a university of choice on the continent
and in other parts of the globe.
Prof Prakash Naidoo, Vice-Rector: Operations, introduced Leanne Manas
Prof Francis Petersen
Leanne Manas and Prof Petersen In conversation
Leanne Manas
Leanne Manas meeting our staff members.
Leanne Manas meeting our staff members.
Leanne Manas meeting our staff members.
Prof Petersen with some of our staff members
From the left; Prof Prakash Naidoo, Leanne Manas, Prof Francis Petersen and Temba Hlasho, Executive Director: Student Affairs
Leanne Manas meeting our staff members.
From the left; Prof Prakash Naidoo, Prof Francis Petersen and Quinton Koetaan, Senior Director; HRA
Leanne Manas meeting our staff members.
UFS hosts the 2017 SAIMS Conference
2017-09-21
The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied
The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.
Prof Petersen motivates researchers to become part of the business cycle
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.
Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”
Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House.