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28 June 2022
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Story Nonsindiso Qwabe
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Photo ALBERT VAN BILJON
In conversation: Prof Petersen and Leanne Manas.
An outward-looking, globally competitive university that ranks among the top-tier universities in South Africa and on the continent, driven by a strong human-centred, diverse social-justice approach. This is at the heart of the vision
Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, shared with multi-award-winning
news anchor
Leanne Manas during a sit-down conversation on Friday 22 July 2022.
Prof Petersen reflected on the great strides and difficulties faced during his first term, as well as navigating the UFS through the COVID-19 pandemic to position the institution in a strategic and focused manner as a university of choice on the continent
and in other parts of the globe.
Prof Prakash Naidoo, Vice-Rector: Operations, introduced Leanne Manas
Prof Francis Petersen
Leanne Manas and Prof Petersen In conversation
Leanne Manas
Leanne Manas meeting our staff members.
Leanne Manas meeting our staff members.
Leanne Manas meeting our staff members.
Prof Petersen with some of our staff members
From the left; Prof Prakash Naidoo, Leanne Manas, Prof Francis Petersen and Temba Hlasho, Executive Director: Student Affairs
Leanne Manas meeting our staff members.
From the left; Prof Prakash Naidoo, Prof Francis Petersen and Quinton Koetaan, Senior Director; HRA
Leanne Manas meeting our staff members.
Stakeholders endorse UFS’s vision and strategy
2014-05-27
Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals.
The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.
The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.
Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.
The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.
Read the full release (pdf)
Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393