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28 June 2022 | Story Nonsindiso Qwabe | Photo ALBERT VAN BILJON
Leanne Manas and Prof Francis Petersen
In conversation: Prof Petersen and Leanne Manas.

An outward-looking, globally competitive university that ranks among the top-tier universities in South Africa and on the continent, driven by a strong human-centred, diverse social-justice approach. This is at the heart of the vision Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, shared with multi-award-winning news anchor Leanne Manas during a sit-down conversation on Friday 22 July 2022.

Prof Petersen reflected on the great strides and difficulties faced during his first term, as well as navigating the UFS through the COVID-19 pandemic to position the institution in a strategic and focused manner as a university of choice on the continent and in other parts of the globe.




News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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