Latest News Archive

Please select Category, Year, and then Month to display items

Burning topic: Humanities hosts robust dialogue on student protests

08 June 2022 | Story Rulanzen Martin | Photo Pexels

The University of the Free State (UFS) Faculty of the Humanities provided the platform for a robust dialogue on student protests in South Africa. The round-table discussion, titled ‘Humanistic Perspectives on Student Protests in South Africa’, took place on 30 May 2022, with an impressive panel drawn from the Humanities, senior management of the UFS, and student governance.

Vice-Dean of the Faculty of the Humanities Prof Chitja Twala said the faculty thought it prudent to lead this discussion by hosting a round-table talk. “Student protest will be with us for some time, and we need to engage and talk about these issues from a humanistic point of view – it is important for us,” he said.

“It is only when we dialogue and engage with each other that we can meet each other halfway and understand the problems students are faced with, and students can understand the problems institutions of higher learning are faced with.”

The dialogue was an opportunity to discuss humanistic perspectives on student protests and included the following topics, among others: dynamics of student protests, the relationship between politics and protests, why protests are a challenge for the higher education sector, and the possible responses to protests by universities.

“We wanted an academic experience and we wanted to give a sense of the different kind of angles when looking at protest, and we have not even scratched the surface,” said Prof Heidi Hudson, Dean of the Faculty of the Humanities.

* Listen to the discussion on the podcast recording below to gain insights from the six speakers.

Protesting is important in addressing issues

Panellist Prof Sethulego Matebesi, who is an expert on community protests, said protesting is the main modality of expression for social movements in South Africa. He also said that protesting is a key element to celebrate, because people now have the right to protest.

Student Governance Manager Motlogeloa Moema agreed that protest is important and is not something to be frowned upon. “Protesting is a reaction and a manifestation of grievances that have not been addressed, both in the community and institutions of higher learning,” Moema said. He added that it needs to be acknowledged that protesting is not a bad thing, and that it is “a democratic right enshrined in our Constitution”.

These sentiments tied in with those of UFS Rector and Vice-Chancellor Prof Francis Petersen, who said that protesting campaigns like the #RhodesMustFall and subsequent #FeesMustFall movements addressed certain issues and were actually helping to resolve and address the issues at hand. “Some of these are not resolved, but the role protest plays is quite critical.”

Management must ensure stakeholder safety

Prof Petersen aimed to contextualise student protests from the viewpoint of the university management team. He said the UFS is home to both students and staff, and management’s mandate is to ensure that everyone feels welcome and can reach their maximum potential in an enabling environment. “The formal structures must facilitate and ensure that staff and students do what they are here to do,” Prof Petersen said.

“The question is how that protest is being conducted, as there are rules for protesting; in fact the Constitution tries to assist and guide us on how protest should be conducted,” Prof Petersen said. “Protesting is a constitutional right, and we respect that right at the UFS.”

Student equivalent of dialogue planned

The Division of Student Affairs plans to host a student equivalent of this dialogue in the second semester. “This discussion was to get the perspective from academics, and then we will get the student perspective,” Moema said.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept