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10 March 2022 | Story Anthony Mthembu | Photo Unsplash
Food security
The No Student Hungry team gearing up to start distributing food parcels to the selected students.

The UFS is one of the many institutions of higher learning where food insecurity is an active issue. However, the No Student Hungry Programme is one of the initiatives launched at the university to assist in fighting food insecurity at the institution.

The purpose of the programme

Since its inception in 2011, the initiative has assisted many students in acquiring a healthy meal. Additionally, the Food Environment Office also hands out food packages, so that students can continue to achieve academically. “We are trying to develop a healthy environment for students and make it easier for them to have a nice and healthy meal,” stated Annelize Visagie, who heads the
Food Environment Office at the UFS. The Food Environment programme is spread out on all three campuses, each with its own facilitators. Furthermore, the programme mainly caters for students who are not funded by the National Student Financial Aid Scheme (NSFAS) but who are excelling academically. The abovementioned students apply for assistance online, and a list is then drawn up of students who receive assistance for the year.

Alternative solutions to keep the initiative running

On the Bloemfontein Campus, the No Student Hungry Programme will be catering for 200 students in the 2022 academic year, assisting them with a daily nutritious meal. Additional food parcels are also handed out to provide further assistance.  “We give food parcels to the students on the list every Tuesday and Thursday at the Thakaneng Bridge,” Visagie highlighted. However, she argues that catering for the student population through this programme can be a challenge, as the demand for assistance is growing rapidly and the ability to assist is limited. The programme relies on partnerships and sponsors to assist the student body. In fact, the coordinators of the programme currently have a memorandum of understanding with
Tiger Brands according to which they deliver around 100 food parcels for distribution.

In addition, the coordinators have put in place alternative measures to ensure that they can provide more food to students. “The Kovsie Act Office, in partnership with the Department of Sustainable Food Systems and Development, has started a food garden where healthy and nutritious produce are grown, in order to add value to the distribution,” she indicated. Although the programme can only assist to a point, students who are in desperate need of assistance are never turned away. In fact, the Social Support Unit at Thakaneng Bridge usually assists students with food vouchers for a maximum of four days.

A commitment to teaching healthy eating habits

The programme is not only committed to curbing food insecurity, but also to ensuring that students have a healthy and balanced diet. As such, a booklet is being issued by the Department of Nutrition and Dietetics in collaboration with the Department of Sustainable Food Systems and Development, which contains ways in which students can make a healthy meal using some of the ingredients offered in the food parcels.

 “We want to teach students how to eat healthy in the cheapest way, because they don’t have a lot of money to buy expensive food products,” Visagie argued.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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