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29 March 2022
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Story Teli Mothabeng
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Photo Supplied
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Philmon Bitso, Student Recruitment Officer, with the top-10 cohort of the class of 2021 Free State Star of Stars.
The Department of Student Recruitment Services at the University of the Free State (UFS) hosted its annual Free State Star of Stars competition at the Amanzi Private Game Reserve during the first week of March. The event saw some of the brightest young minds in the Free State inducted as UFS first-year students into this year’s top-10 cohort for the competition. This marks the first Star of Stars event since the beginning of the COVID-19 pandemic.
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This new cohort consists of a dynamic group of academically gifted students from Quintile 1-3 schools in the Free State who are currently enrolled for different UFS academic programmes, ranging from Medicine, Law, Education, and various Bachelor of Science courses. Many of these students had to overcome insurmountable challenges to perform as well as they did in their Grade 12 academic year and to become part of the top-10 cohort for the class of 2021. Due to the COVID-19 pandemic, the Department of Student Recruitment Services was forced to take a different approach to celebrate these deserving students; consequently, a weekend-long induction camp was the substitute for the annual gala dinner.
Apply for the 2022 Free State Star of Stars competition
The UFS realised the need to establish a platform that recognises and celebrates the diverse and, in most instances, difficult circumstances that disadvantaged schools (Quintile 1-3) are facing. Consequently, the Star of Stars competition was developed and established in 2016. This competition provides disadvantaged Grade 12 learners from all districts in the Free State an opportunity to showcase their excellence, while motivating them to aspire to achieve more.
Recognition from the United Nations and MACE
2013-11-22
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The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small |
The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.
The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.
The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.
The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.
“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.
‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.
“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.
“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.