Latest News Archive
Please select Category, Year, and then Month to display items
29 March 2022
|
Story Teli Mothabeng
|
Photo Supplied
![]()
Philmon Bitso, Student Recruitment Officer, with the top-10 cohort of the class of 2021 Free State Star of Stars.
The Department of Student Recruitment Services at the University of the Free State (UFS) hosted its annual Free State Star of Stars competition at the Amanzi Private Game Reserve during the first week of March. The event saw some of the brightest young minds in the Free State inducted as UFS first-year students into this year’s top-10 cohort for the competition. This marks the first Star of Stars event since the beginning of the COVID-19 pandemic.
.jpg?Status=Master&sfvrsn=d7324e20_1)
This new cohort consists of a dynamic group of academically gifted students from Quintile 1-3 schools in the Free State who are currently enrolled for different UFS academic programmes, ranging from Medicine, Law, Education, and various Bachelor of Science courses. Many of these students had to overcome insurmountable challenges to perform as well as they did in their Grade 12 academic year and to become part of the top-10 cohort for the class of 2021. Due to the COVID-19 pandemic, the Department of Student Recruitment Services was forced to take a different approach to celebrate these deserving students; consequently, a weekend-long induction camp was the substitute for the annual gala dinner.
Apply for the 2022 Free State Star of Stars competition
The UFS realised the need to establish a platform that recognises and celebrates the diverse and, in most instances, difficult circumstances that disadvantaged schools (Quintile 1-3) are facing. Consequently, the Star of Stars competition was developed and established in 2016. This competition provides disadvantaged Grade 12 learners from all districts in the Free State an opportunity to showcase their excellence, while motivating them to aspire to achieve more.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
 |
The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.