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Making mental health conversations trend

20 October 2022 | Story Valentino Ndaba | Photo Valentino Ndaba

The UFS community, in partnership with various stakeholders, commemorated World Mental Health Day on 10 October 2022.

About 400 million people globally suffer from mental or neurological disorders and psychosocial problems. Mental disorders, much like physical ones, differ in severity. The Department of Health distinguishes between transient (such as an acute stress disorder), periodic (such as bipolar disorder, characterised by periods of exaggerated elation followed by periods of depression), and long-lasting and progressive (such as Alzheimer’s disease) disorders.

Mental health issues such as depression, anxiety, substance abuse, and job stress are the most common conditions. It is not only the individuals suffering from these problems who are affected, but also their families, co-workers, and the broader community. An interplay between biological, psychological, social, and environmental factors results in mental health conditions.

Mobilising efforts in support of mental health
Internationally, the month of October has been declared Mental Health Awareness Month, with 10 October being the day on which Mental Health Day is observed. The objective is to educate the public about mental health and to reduce the stigma that people with mental illness are often subjected to. To mark the day, the University of the Free State (UFS) Student Counselling and Development (SCD) Office, KovsieHealth, and the student mental health advocacy organisation, Next Chapter, held an activation at the Thakaneng Bridge on the Bloemfontein Campus. This followed a silent walk from the campus’ main gate to the bridge.

Chairperson of Next Chapter, Lehlogonolo Sebjetseba, emphasised the significance of commemorating Mental Health Day. “The importance of observing this day is to continue raising awareness about mental health and to further reduce the stigma around mental health. We did this by introducing students to different psychosocial support organisations such as Alnisa Continua, Panda, the Befrienders, and more. These organisations cater specifically for students’ mental well-being,” said the second-year Industrial Psychology student.

Raise awareness of mental health issues
On 12 October 2022, the Division of Organisational Development and Employee Well-Being, together with the Department of Human Resources (HR), presented a Mental Health talk by award-winning journalist and author, Marion Scher, on the Bloemfontein Campus. The talk touched on preventive mental health interventions, breaking the silence around mental health issues, and guidelines on how to provide support to those affected by mental health problems.

Scher further explained bipolar disorder and schizophrenia, as well as the difference between a bad day and clinical depression. Guidance was provided on avenues to explore when seeking mental health assistance, and advice was offered on what to do if you think someone is having suicidal ideation. In addition, the division has made available the Mental Health Awareness Month Toolkit, which employees can access for free online.

Mental health is a global priority
The overall objective of World Mental Health Day is to raise awareness of mental health issues around the world. This year’s national theme is ‘Mental Health and Well-being for All: Promoting Mental Health in Physical and Virtual Spaces’, which is based on the global theme: ‘Making Mental Health and Well-Being for All a Global Priority’. This is in line with Sustainable Development Goal number three, which focuses on good health and well-being.

SCD and HR will continue to host events throughout the year that encourage students and staff to protect and improve their mental health. These are some of the upcoming events:

Health Survival Guide webinar (students):
Date: 21 October 2022
Time: 10:00
Venue: Blackboard

Self-care webinar (students):
Date: 1 November 2022
Time: 12:00-14:00
Venue: Blackboard

News Archive

A brand-new image for historic University of the Free State

2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image.

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services.

The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage.

The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders.

“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.

The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted, “the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”

The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.

The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”

Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.

Messages

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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