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04 October 2022 | Story Gerda-Marié van Rooyen | Photo Sonia Small
UFS Drama
With the short holiday break for students, the University of the Free State Bloemfontein Campus turns into a gathering place for artists, intellectuals, and those interested in culture. The UFS is once again hosting the annual Vrystaat Arts Festival.
It is holiday break for students and during this short recess period, the University of the Free State (UFS) Bloemfontein Campus has been transformed into a flourishing destination for the arts. The UFS is once again hosting the annual Vrystaat Arts Festival.

The festival started on Sunday 2 October 2022 with a magical First Nations opening at Mooimeisiesfontein. This ceremony was in recognition of the Khoisan as traditional inhabitants of our land. Following the motto: ‘One festival, many stories’, Mark Anthony Dobson, festival organiser, says this festival is open for all. “I can’t imagine having this arts festival anywhere else. Having the UFS host the festival is wonderful,” says Dobson.

Confirming the festival’s appreciation for inclusion, 130 students from different faculties and departments are being employed on an ad hoc basis this week. “This even allows for a medical student to work backstage. They only had to be willing, able, and their schedules had to allow it,” explains Dobson about the criteria used.

Attendees can look forward to a wide variety of productions to be seen on the much-acclaimed, high-quality stages on campus. Several drama students will show their talent in the production Die kat is uit die sak (The cat is out of the bag) under the direction of UFS Drama and Theatre Arts Lecturer, Thys Heydenrych.

Staying true to the nature of a university as a space for intellectual exchange, there will be various discussions between academics, influencers, businesspeople, and journalists. One such discussion is ‘A look into the future of South Africa’, which is part of the Thought-Leader Series. Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, will facilitate this discussion in the Albert Wessels Auditorium on 6 October at 10:00. Guests include Moeletsi Mbeki, Deputy Chairperson of the South African Institute of International Affairs (SAIIA); Pieter du Toit, Assistant Editor: In-depth news at News24; and Dr Mareve Biljohn, Head of the Department of Public Administration and Management at the 
UFS.
For those looking to buy some vibrant art or enjoy the feeling of the festival, bring some money or remember your bank card to enjoy the craft market that is set to open on Tuesday 4 October 2022. Some stalls and art exhibitions will be held in residences and various buildings on campus. Those who love visual arts will be rejoiced to hear that entry for some exhibitions are free, such as the Beeldspraak exhibition hosted in the Centenary Building. Bookworms can look forward to various book discussions and launches during the week of festivities, while diverse musicians will steal the limelight at the Blêrkas.

A day pass is R20 per person, and children under five get free admission. An average of 3000 visitors is expected daily. Visitors can enjoy the arts with the reassuring thought that the UFS Protection Services, together with members of the SAPS and a private security company, will keep an eye on everyone’s safety. 

The full festival programme is available here


News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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