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23 September 2022 | Story NONSINDISO QWABE | Photo UFS Photo Archive
Intercultural
The 2022 International Diversity Festival focused on cultural competencies in higher education institutions.

Intercultural competencies encompass the ability to effectively interact within different cultural settings, create awareness of the interconnectedness of global issues, consider different perspectives, and understand the dynamics of multicultural settings to work and communicate more effectively. 

With great fanfare, colour, song, and spoken word, the UFS Office for International Affairs celebrated Heritage Month with its annual International Diversity Festival, focusing on cultural competencies in higher education institutions. 

Two festival dialogues took place on the Qwaqwa and Bloemfontein Campuses – also marking a first-of-its-kind for the former.

The 2022 UFS Sing-Off winners BEYKGISTA serenaded the audience with artistic renditions, and the International Offices’ Simba Matema closed the festival off with a solo performance to remember.
 
Creating rich spaces for intercultural competency development

The first leg of the festival took place on the Qwaqwa Campus on 19 September 2022, with the dialogue addressing the principles of intercultural education in higher education institutions and the importance of driving the understanding and teaching of intercultural skills and competencies in institutions of higher learning.

Bringing a student perspective, two Qwaqwa-based students also shared their thoughts on the significance of intercultural education on our campuses.

The audience was treated to the lovely traditional sounds of the Qwaqwa Campus gospel and diversity choir.
The second leg took place on the Bloemfontein Campus on 22 September 2022, where the focus was on key drivers of cultural awareness at an institution of higher learning, as well as intercultural competencies as key enablers for growth and success in society.

Wrapping up the festival, Dr Cornelius Hagenmeier, Director of the International Office, said it was crucial for staff and students to work towards creating opportunities for intercultural competency and exposure. 

“We have opportunities to learn inside and outside the classroom, but it is our choice whether we take that up. We need to be intentional about creating opportunities and building rich spaces for intercultural exchanges on campuses, but it is for every student and colleague to decide to take this initiative and participate.”

To catch the festivals, follow this link for the Qwaqwa Campus:

For the Bloemfontein Campus click here.

News Archive

International delegates attend SACOMM conference at UFS
2016-10-12

Description: SACOMM conference  Tags: SACOMM conference

From the left: Prof Colin Chasi, Chairperson of the
South African Communications Association,
Dr Dalme Mulder UFS Lecturer; Dr Wilmien Marais,
UFS Lecturer; Prof Johann de Wet, former head of
UFS Department of Communication Science
Prof Tom O’Regan, University of Queensland (Australia)
and Prof Milli Rivera, Head of the UFS Department of
Communication Science during the conference on the
UFS Bloemfontein Campus.
Photo: Rulanzen Martin

Communication from within and below: Social Transformation and Inclusiveness. That was the theme of the 2016 South African Communication Association (SACOMM) conference, hosted at the Bloemfontein Campus of the University of the Free State (UFS) from 3 to 5 October 2016.

“Through this theme, participants were invited to submit papers that examined the role of communication in today’s tumultuous climate,” said Prof Mili Rivera, Head of the Department of Communication Science at the UFS.

A total of 140 delegates from other South African universities, as well as international delegates from Zimbabwe, Nigeria, the United Kingdom, United States, and Australia attended the conference. It was the second time in ten years that the UFS hosted the conference.

Organisation to mentor and support emerging scholars
Various staff members and students from the UFS Department of Communication Science presented papers during the three days.

Annette van Baalen and Dr Dalme Mulder, both lecturers in the department, won the best paper award in the Corporate Communication division. A number of emerging scholars also presented papers. “The organisation is committed to mentoring and supporting emerging scholars in the field of Communication Science,” said Prof Rivera.

Association must be agent of change in curriculum
Delegates discussed the role of the organisation (SACOMM) as an agent of change in terms of decolonising the curriculum. The focus was on training journalists to cover crises in a fair and balanced manner. The book The Art of Persuasive Communication - A Process (4th Edition) by Prof Johann de Wet, former head of the UFS Department of Communication Science, was also launched during the conference.

The next SACOMM conference will take place at Rhodes University in 2017.

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