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05 September 2022 | Story Leonie Bolleurs | Photo Anja Aucamp
GROW your own Food
KovsieACT and the Food Environment Office, together with the Department of Sustainable Food Systems and Development, presented a lunchtime event: GROW with food security activist, Thabo Olivier, at the Thakaneng Bridge on the Bloemfontein Campus.

There is nothing that says ‘spring’ quite like tree buds, blossoms, butterflies, and bees.

At the University of the Free State (UFS), spring was heralded this year by the dark red of beetroot, the orange of carrots, the green of fresh spinach, and the pale green of big, healthy cabbages, as staff and students celebrated GROW with Thabo Olivier on Spring Day. 

UFS research findings indicated that almost two thirds of its students do not know where their next meal will come from. One of the initiatives the university has created to address the issue, is a vegetable production and training programme. The purpose of the programme, which was established by Kovsie ACT in collaboration with the Department of Sustainable Food Systems and Development and the Food Environment Office, is to teach students how to produce vegetables.

In an effort to train the wider university community about food production in order to contribute to food security at the UFS, KovsieACT and the Food Environment Office, together with the Department of Sustainable Food Systems and Development, presented a lunchtime event: GROW, with food security activist, Thabo Olivier, at the Thakaneng Bridge on the Bloemfontein Campus.

Reuse and repurpose

Olivier, who believes in reuse, reduce, recycle, and repurpose, is of the opinion that one can transform one’s waste into a sustainable garden. He will use what people throw away – from bottles to eggshells to cracked drums – to grow his vegetables. He also makes his own compost and organic pesticides consisting of garlic, chilies, and onions, boiled in water. The extract is then poured through a sieve and sprayed onto his crops through his self-made spray bottle – an old plastic 2 L bottle with holes (made with a pin) at the top. 

According to him, no space is too small to grow food. He planted tomatoes in bottles and started his giant pumpkins of 300 to 400 kg in foamalite cups, later transplanting them into a bigger space.

Grow into it

Typing in ‘food insecurity’, one would find that a third of Pakistan is under water, meaning that a large part of their agricultural land has been washed away. According to the World Bank, record high food prices have triggered a global crisis that will drive millions more into extreme poverty, magnifying hunger and malnutrition. The global food crisis has been made worse by the growing number of food trade restrictions put in place by certain countries in reaction to the outbreak of the war in Ukraine. 

In Olivier's view, people can only be enslaved through food insecurity. It is his opinion that small organic farms are the start of saving the world. He is planning to create a 100% food secure street in Bloemfontein. He would like to extend this to other suburbs and later to other cities. “Start small with one square metre and grow into it,” he says.

Qualify yourself 

Olivier advised that it is important to equip yourself with knowledge. He recommended the short courses of the Centre for Sustainable Agriculture, Rural Development, and Extension at the UFS. “Furthermore, if you do not know anything, you have access to all the information on the phones in your pockets. Find out where your passion lies and qualify yourself,” he says.

Olivier shared his four food growing commandments. He says a person with an excuse will never be able to produce; it is only the person who prepare that will prevail; what you put in is what you get out (also in life); and the best time to start is now. 

Teaching others to grow their own food is an essential part of stopping world hunger. “Equip yourself with the knowledge and then teach someone else to plant their own food. If you want to be a leader, start teaching others to grow food. Lead by example and ensure food security,” he says

GROW your own food
In an effort to combat food insecurity on campus, a vegetable production and training programme of the UFS not only provides its students with fresh produce, but it also gives them the opportunity to get involved on a voluntary basis in the food production process, including the planting and harvesting of the vegetables. Photo: Anja Aucamp

Harvest and taste

Carien Denner-Vorster from the Department of Sustainable Food Systems and Development did a food demonstration during which she made a beautiful coleslaw with cabbage and carrots from the gardens, which not only inspired students to make their own salad, but also provided the opportunity to taste. 

The GROW with Thabo event also included the harvesting of vegetables, more specifically cabbage and spinach, in the gardens opposite Welwitschia Residence. 

In 2019, Dr Jan Swanepoel, Senior Lecturer in the Department of Sustainable Food Systems and Development – with the help of Prof Michael Rudolph from the University of the Witwatersrand – obtained funding from Tiger Brands for two vegetable tunnels. Later, due to the success of the tunnels, Tiger Brands again assisted with the funding of two more tunnels on the UFS Lengau Experimental Farm. These tunnels are in the process of being completed. 

Through KovsieAct, students from the residences can volunteer to get involved in the vegetable production programme. According to Annelize Visagie from the Food Environment Office, up to 80 students, most from the No Student Hungry (NSH) Programme, receive food after each three-day harvest. Anyone who would like to contribute to the NSH programme, can contact her at visagiea@ufs.ac.za 

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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