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12 September 2022 | Story Valentino Ndaba | Photo UFS Photo Gallery
UFS Protection Services
The science of safety reinforces practical and collaborative efforts aimed at creating a secure campus environment.

While we might not have it down to a science just yet, safety is something that the University of the Free State (UFS) is constantly working towards improving. As it stands, various preventative measures exist across our three campuses. They say “Prevention is better than cure” – and that is exactly what the science of safety is all about.

What is the university doing to prevent crime? 

There are a few measures put in place by the Department of Protection Services, as its core mandate involves working around the clock to address the state of safety and security for staff and students. Some of these measures include:
• CCTV cameras monitoring campuses on a 24/7 basis.
• Panic buttons mounted on red poles which are fitted with cameras linked to the Control Room.
• Daily visible vehicle and foot patrols conducted by security personnel. 
• Security infrastructure such as turnstiles and surveillance cameras installed on all residence entrances.
• Security officers deployed around residences at night.
• Closely collaborating with Housing and Residence Affairs to find ways of creating, maintaining, and improving off-campus student safety.
• Investigating Officer on a 24/7 standby who is in direct contact with the South African Police Service (SAPS) Investigation Unit.
• Security and SAPS vehicles deployed at identified hotspots.
• Security patrols by contracted armed response security companies conducted in areas such as Brandwag, Willows, and Universitas in Bloemfontein, and surrounding areas at the Qwaqwa and South Campuses.

Safety is a shared responsibility

“In as much as Protection Services has duties and responsibilities in ensuring the safety of staff and students, the UFS community also needs to support and provide assistance to the department,” said Cobus van Jaarsveld, the department’s Section Head: Threat Detection, Investigations, and Liaison. 

You can play a role in ensuring that the UFS becomes an increasingly safe environment by:

• Immediately reporting any suspicious activity, item, person, or vehicle to the Department of Protection Services. 
• Acting responsibly to minimise your vulnerability to criminal activities.
• Familiarising yourself and complying with the UFS Security Policy, Protest Management Policy, and other security guidelines, standards, procedures, and protocols. 
• Following instructions issued by an authorised person for safety and security reasons.
• Cooperating with investigation processes that are in the interest of justice.
• Treating university property with the utmost care and avoiding exposing it to criminal activities, as well as reporting such activities. 

Creating a safe space for all

From identifying safety needs to tackling security issues head-on, the Department of Protection Services strives to reduce the risk of all kinds of crimes through the science of safety. The department continuously responds to the call to serve and protect in the following ways:

• Identifying and assessing risks and threats that have an impact on the safety and security of the UFS staff, students, and property.
• Enforcing access control.
• Investigating any reported incidents, providing investigation reports, and also issuing early-warning reports.
• Responding to emergencies reported on campuses. 
• Advising UFS management on all aspects of security.
• Initiating programmes and projects to enhance security awareness among UFS staff, students, visitors, and contractors.
• Providing support to students living in off-campus residences through contracted armed response that responds to emergencies and conducts patrols.
• Arranging counselling for victims of crime where necessary.
• Coordinating security services for on-campus events to ensure a safe and secure environment.

Contact Protection Services:
Bloemfontein Campus: +27 51 401 2911 or  +27 51 401 2634
Qwaqwa Campus: + 27 58 718 5460

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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