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06 April 2023 | Story Cornelius Hagenmeier
AFRICA MONTH 2023

Theme: Promoting and appreciating knowledge in and from Africa

On 25 May 2023, Africa will celebrate the 60th anniversary of the Organisation of African Unity (OAU), now the African Union (AU). In continuance of the University of the Free State's (UFS) long tradition of commemorating Africa Day and the ideas underpinning it, the UFS will once again celebrate Africa in 2023 by organising diverse commemorations. The commemorations will highlight African indigenous knowledge and its relevance for higher education in South Africa and beyond. The interpretation and transfer of African indigenous knowledge will be celebrated through music and dance.

Africa Day memorial lecture

The highlight of the celebrations will be the Africa Day memorial lecture, hosted by the university's Centre for Gender and Africa Studies on Wednesday 24 May 2023. The speaker is Prof Motlatsi Thabane, formerly of the National University of Lesotho. The title of his presentation is Friendship in the Search for Justice in Mohokare Valley in the Nineteenth Century. The departure point of Prof Thabane’s lecture is the early 19th century. 

He demonstrates that a community of white settlers fleeing British rule in the Cape Colony was added to African communities living in the Mohokare Valley at the beginning of the 1830s. As a result, complex relations developed between African and white settler communities in the Mohokare Valley. Central to those relations was occupation and ownership of land. Driven by different motives and influences, some African communities threw in their lot with incoming white settler communities, while others resisted the alienation of land they regarded as theirs. 

Moshoeshoe I and his followers were among the latter groups. Consequently, relations that developed between Basotho and white settlers were characterised by deep mutual mistrust, tension, and conflict. White settlers were not a monolithic group, however, and among them were individuals who regarded the alienation of Africans’ land as unjust. Josias Philip Hoffman was one such individual. Concerned about the welfare of the Basotho and opposed to the unjust manner in which fellow settlers seized their land, he formed a friendship with Moshoeshoe I, and lent a hand to Moshoeshoe I’s resistance against the alienation of the Basotho’s land. The purpose of the lecture is twofold; first, to celebrate the friendship between these two men, and second, to ask questions about whether we can learn something from this friendship today.

Africa Month book launch 

The memorial lecture will be preceded by a book launch on 22 May. The UFS Library and the Centre for Gender and Africa Studies will facilitate the launch of the book titled, Decolonizing The Mind: A guide to decolonial theory and practice by Sandew Hira, Secretary of the Decolonial International Network (DIN). The book attempts to offer a comprehensive, coherent, and integral theoretical framework that draws on different contributions in the resurgent and insurgent decolonial movement. Hira will use the book launch to make a clarion call for a new world civilisation anchored in the decolonisation of the mind. 

The Africa Month Dialogue, slotted for 26 May and facilitated by the Office for International Affairs, will carry the same theme as the memorial lecture, namely, ‘Promoting and appreciating knowledge in and from Africa’. Together with the Rector and Vice-Chancellor, Prof Francis Petersen, and international partners, we will discuss the meaning and value of African indigenous knowledge, the importance of being creators and co-creators of knowledge in and from Africa, and the importance of African knowledge on the international stage. Of importance is the idea of African ways of being, knowing, and relating. In the engagement, internationalisation of African knowledge will be considered without necessarily compromising Africa’s ability to integrate and engage on a global level. The UFS’ approach to promoting African-produced knowledge and epistemological diversity and disseminating knowledge in and from Africa will be deliberated. 

Hybrid format 

The 2023 UFS Africa Month commemorations will once again take a hybrid format. Besides the Africa Day memorial lecture, the book launch, the Africa Day Dialogue, and various face-to-face functions on all three campuses, there will also be online content on a dedicated website. We are looking for contributions that engage with knowledge. Among others, UFS community members and its international partners are invited to make contributions centred on promoting and appreciating knowledge in and from Africa by way of contributions centred on, but not limited to the themes below: 

Exploring how knowledge in and from Africa is promoted and appreciated

• The role of orality in creating new understanding and insight 
• The potential of oral traditions and oral history for knowledge creation, transfer, and dissemination 
• Women in African knowledge processes
• Personal biography’s position in knowledge generation
• African land tenure systems
• African languages and knowledge creation
• Indigenous healing systems and pandemics
• Memory and knowledge creation
• African conflict resolution mechanisms and practices
• Ubuntuism 
• Indigenous knowledge in Africa
• The national, regional, and global impact of African scholarship
• UFS knowledge collaborations/partnerships on the African continent
• Narratives of research and student excellence associated with African unity 
• Dissemination of knowledge in and from Africa
• Celebrating epistemological diversity in and from Africa.

Other forms of contributions/participation can include, but are not limited to
• recorded performing arts performances (e.g., solo music or poetry);
• virtual visual art presentations;
• written poetry;
• songs;
• short thought/opinion pieces, which can also be published in mainstream media; 
• topical academic writings;
• face-to-face events; and 
• live-streamed events (with links to the Africa Month webpage).

Please share a brief written proposal explaining your planned contribution by 12 May 2023. The proposal should not exceed 300 words and should be emailed to Bhekumusa Zikhali at zikhalibn@ufs.ac.za / Africadaycommemoration@ufsacza.onmicrosoft.com.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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