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21 April 2023 | Story Leonie Bolleurs | Photo Supplied
Striving to make a difference in the field of biodiversity conservation, Dr Katlego Mashiane decided to pursue a PhD in Geography, focusing on the spatial modelling of grassland diversity and nutrients in subalpine environments. He received his PhD during the recent April graduation ceremonies on the Qwaqwa Campus.

In the small village of Ga-Mabotia about 25 km outside of Polokwane, Dr Katlego Mashiane grew up, surrounded by rocky mountains characterised by boulder outcrops, where he interacted with nature from an early age. 

He recently obtained his PhD, majoring in Geography, from the University of the Free State (UFS), which was conferred on him during the April graduation ceremonies that took place on the UFS Qwaqwa Campus. The title of his dissertation is Grass nutrients estimation as an Indicator of rangeland quality using satellite remote.

Predicting the presence of biodiversity and nutrients in an area

Based on the principle that diverse grasslands tend to perform better, environmental changes threaten the resilience and services these grassland ecosystems provide. The study examined how many different types of plants and animals can be found at a particular place to enhance our understanding of the ecosystem’s value to humans, and that biodiversity loss will reduce these ecosystem services. Focusing on spatial modelling of grassland diversity, Dr Mashiane specifically investigated the influence of topography and remotely sensed satellite data on species richness and diversity in subalpine environments, and how they are affected by the availability of grass species. To determine this, he used a random forest machine-learning algorithm to find the best information in the data that could be used to estimate the levels of species richness, diversity, and nitrogen in a protected national conservation park. 

His study discovered that some data types – such as the near-infrared variable and certain vegetation data (EVI and SAVI) – were especially useful for determining the number and variety of species in a certain area. With this information, scientists can create models that predict the presence of different types of biodiversity and nutrients in an area.

Playing a key role in protecting our natural assets

Equipped with this knowledge, one will be able to understand how to protect and preserve different types of biodiversity and promote the nutritional value of both plants and animals in the environment. “Land managers could use this information for conservation strategies,” states Dr Mashiane, who decided to pursue this study because he was curious about how environmental changes will affect species.

“Grasslands provide important ecosystem services underpinning human well-being, and therefore warrant our protection; I would like to play a role in protecting our natural assets and contribute to understanding our biomes, especially in the context of global change,” he says.

In the next five years, Dr Mashiane plans to pursue further research and mentor other students in his field of study.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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