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10 February 2023 | Story Lunga Luthuli | Photo Lunga Luthuli
Gateway Amigos
Volunteer Gateway Amigos, a University of the Free State initiative to assist first-entering students during Gateway First-year Orientation and the transition to life at the institution.

The University of the Free State (UFS) will be hosting welcoming ceremonies – which include the 2023 UFS Dream Walk event – for first-year students on the Bloemfontein and South Campuses on 18 February 2023, and on the Qwaqwa Campus on 25 February 2023.  

The Dream Walk – also known as Kovsie Dream – is an annual event, with the first being hosted in 2022.  With the event, the UFS welcomes first-year students to the university community, placing an emphasis on their individual dreams and aspirations. The event is also an opportunity for new students to familiarise themselves with the university, facilities, available opportunities, and to make new friends. 

The UFS recognises the importance of helping students set and pursue their dreams, especially in their first year. During the event, students will have an opportunity to interact with university staff, as well as current students who will share their experiences of pursuing their dreams and overcoming obstacles. 

Students participating in the Dream Walk will have the chance to explore their potential, identify their passions, and by completing their dream cards, they will be able to set goals for their individual futures.

Prof Francis Petersen, Rector and Vice-Chancellor, will officially welcome students to the UFS on both days – on the Bloemfontein Campus on 18 February 2023, and on the Qwaqwa Campus on 25 February 2023.  The welcoming messages on the two campuses will be followed by a Dream Walk.  Students participating in the Dream Walk will move along the same route that students follow on the day of graduation. 

The Division of Student Affairs believes that building a strong support network is crucial for students to succeed in their academic and professional lives. By connecting with staff and seniors, first-year students will gain valuable insight into their chosen courses and receive advice on how to achieve their academic goals.

Dr WP Wahl, Director: Student Life within the Division of Student Affairs, said: “The UFS is committed to providing its students with the support and resources they need to pursue their dreams. The Rector’s Welcoming, coupled with the Dream Walk, is an exciting opportunity for first-year students to start their university journey on the right foot and to set themselves up for success.”

For more information on the Welcoming, the Dream Walk event, and the programme, please click here

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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