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UFS ready to welcome 2023 first-year students

10 February 2023 | Story Lunga Luthuli | Photo Lunga Luthuli

Volunteer Gateway Amigos, a University of the Free State initiative to assist first-entering students during Gateway First-year Orientation and the transition to life at the institution.

The University of the Free State (UFS) will be hosting welcoming ceremonies – which include the 2023 UFS Dream Walk event – for first-year students on the Bloemfontein and South Campuses on 18 February 2023, and on the Qwaqwa Campus on 25 February 2023.

The Dream Walk – also known as Kovsie Dream – is an annual event, with the first being hosted in 2022. With the event, the UFS welcomes first-year students to the university community, placing an emphasis on their individual dreams and aspirations. The event is also an opportunity for new students to familiarise themselves with the university, facilities, available opportunities, and to make new friends.

The UFS recognises the importance of helping students set and pursue their dreams, especially in their first year. During the event, students will have an opportunity to interact with university staff, as well as current students who will share their experiences of pursuing their dreams and overcoming obstacles.

Students participating in the Dream Walk will have the chance to explore their potential, identify their passions, and by completing their dream cards, they will be able to set goals for their individual futures.

Prof Francis Petersen, Rector and Vice-Chancellor, will officially welcome students to the UFS on both days – on the Bloemfontein Campus on 18 February 2023, and on the Qwaqwa Campus on 25 February 2023. The welcoming messages on the two campuses will be followed by a Dream Walk. Students participating in the Dream Walk will move along the same route that students follow on the day of graduation.

The Division of Student Affairs believes that building a strong support network is crucial for students to succeed in their academic and professional lives. By connecting with staff and seniors, first-year students will gain valuable insight into their chosen courses and receive advice on how to achieve their academic goals.

Dr WP Wahl, Director: Student Life within the Division of Student Affairs, said: “The UFS is committed to providing its students with the support and resources they need to pursue their dreams. The Rector’s Welcoming, coupled with the Dream Walk, is an exciting opportunity for first-year students to start their university journey on the right foot and to set themselves up for success.”

For more information on the Welcoming, the Dream Walk event, and the programme, please

click here.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign

2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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