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UFS ready to welcome 2023 first-year students

10 February 2023 | Story Lunga Luthuli | Photo Lunga Luthuli

Volunteer Gateway Amigos, a University of the Free State initiative to assist first-entering students during Gateway First-year Orientation and the transition to life at the institution.

The University of the Free State (UFS) will be hosting welcoming ceremonies – which include the 2023 UFS Dream Walk event – for first-year students on the Bloemfontein and South Campuses on 18 February 2023, and on the Qwaqwa Campus on 25 February 2023.

The Dream Walk – also known as Kovsie Dream – is an annual event, with the first being hosted in 2022. With the event, the UFS welcomes first-year students to the university community, placing an emphasis on their individual dreams and aspirations. The event is also an opportunity for new students to familiarise themselves with the university, facilities, available opportunities, and to make new friends.

The UFS recognises the importance of helping students set and pursue their dreams, especially in their first year. During the event, students will have an opportunity to interact with university staff, as well as current students who will share their experiences of pursuing their dreams and overcoming obstacles.

Students participating in the Dream Walk will have the chance to explore their potential, identify their passions, and by completing their dream cards, they will be able to set goals for their individual futures.

Prof Francis Petersen, Rector and Vice-Chancellor, will officially welcome students to the UFS on both days – on the Bloemfontein Campus on 18 February 2023, and on the Qwaqwa Campus on 25 February 2023. The welcoming messages on the two campuses will be followed by a Dream Walk. Students participating in the Dream Walk will move along the same route that students follow on the day of graduation.

The Division of Student Affairs believes that building a strong support network is crucial for students to succeed in their academic and professional lives. By connecting with staff and seniors, first-year students will gain valuable insight into their chosen courses and receive advice on how to achieve their academic goals.

Dr WP Wahl, Director: Student Life within the Division of Student Affairs, said: “The UFS is committed to providing its students with the support and resources they need to pursue their dreams. The Rector’s Welcoming, coupled with the Dream Walk, is an exciting opportunity for first-year students to start their university journey on the right foot and to set themselves up for success.”

For more information on the Welcoming, the Dream Walk event, and the programme, please

click here.

News Archive

Business Management students scoop Tata Africa Scholarship awards

2016-12-09

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design. The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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