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03 January 2023 | Story Dr Cindé Greyling | Photo Anja Aucamp
Dr Nomalungelo Ngubane
Dr Nomalungelo Ngubane, the Director: Academy for Multilingualism, is working through various initiatives to ensure that the UFS becomes and remains the South African leader in multilingualism.

The Academy for Multilingualism was established at the beginning of 2021, flowing from the UFS Language Policy (2016) that is currently under review, and which expresses the university’s commitment to multilingualism, with a particular emphasis on Sesotho, Afrikaans, and isiZulu, while English remains the primary medium of instruction for undergraduate and postgraduate studies.

The Student Language Preference Survey continues to indicate that many students have difficulty understanding English lectures due to language differences. Multilingual models from places like South America, India and South Africa were considered in order to structure the approach at the UFS.

Promoting indigenous languages

To mitigate the English barrier, the academy is developing multilingual academic glossaries. The multilingual glossaries are also intended to drive the promotion of indigenous languages (Sesotho/Afrikaans/IsiZulu) as academic languages, and to create multilingual learning spaces that embrace diverse languages.

Academic word lists from seven departments are in the process of being translated – in conjunction with the Unit of Lexicography – to create glossaries. The team at South African Sign Languages will add videos to these glossaries to provide unique and inclusive content in the realm of multilingualism. 

In 2022, the academy, in collaboration with the Library and Information Services, launched an African Languages Press with the aim of promoting and advancing publications of literature and research books using South African indigenous languages. 

The Academy for Multilingualism also promotes multilingualism through the Initiative for Creative African Narratives (iCAN), a programme that encourages students to write short stories in their indigenous home languages. By incorporating student narratives into learning material, students learn about one another, from one another.

The iCAN multilingual booklets are also used to encourage extensive reading among undergraduates and among learners in the surrounding community schools.

Use of translanguaging practices
 
The academy is also working with the Centre for Teaching and Learning’s (CTL) A_STEP programme to pilot the use of translanguaging practices in tutor sessions. UFS staff will also be trained on teaching and translanguaging practices. Voice-over translations of English lessons into Afrikaans and Sesotho in the Faculty of Theology and Religion paved the way for the academy to proceed with this practice in other subjects. The Translanguaging Seminar 2022, hosted by the academy and the CTL, was used as a platform for sharing translanguaging knowledge and practices by academics from the UFS and other institutions.

The Kovsies Multilingual Mokete has become a popular annual tradition celebrating different cultural expressions – in visual art, poetry, storytelling, drama, music, and song – by different language groups and in the different languages that are dominant at the UFS (i.e. English, Afrikaans, Sesotho, isiZulu, and Sign Language). This year’s event was held on the South Campus in October.

With its various initiatives, the Academy for Multilingualism will ensure that the UFS becomes and remains the South African leader in multilingualism.

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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